analytics


Data-driven marketing is a thing of the present

A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and marketers about a broad range of topics. In terms of analytics driving business …

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Best web analytics tools for sorting digital marketing data

Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A recent survey by Econsultancy …

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Attitude Toward Big Data Slightly Shifting

Would you believe that, in a survey last year by Econsultancy, eight percent of digital marketers thought big data was a “pointless marketing term”? However, a survey this year shows that attitudes toward big data and their uses have slightly …

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72% of Companies Say Their Data is Fragmented

With the furthering advancements of the digital age comes a world of big data that provides companies with a staggering amount of information about their customers. But sifting through that data to find the most relevant and useful information – …

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Digital Analytics Skills Gap, 2013 – 2014

With digital marketing flourishing in many sectors, businesses are reportedly raising their digital analytics and consultancy budgets to accommodate a wide variety of uses. Out of 1000 companies surveyed in a recent study, 61 percent said they have or are …

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How To Increase Digital Marketing Optimization Results

In a survey from Adobe, they found that the average conversion rate for digital optimization is 2.6 percent. That said, they also found that 20 percent of the companies they surveyed had conversion rates higher than 4.5 percent. How is …

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Social Media Boosts Real-Time Video Clip Plays

A new study by Grabyo found that real-time video has quickly become a major feature through social media. The company analyzed 2,500 clips released from major broadcasters onto social media between September 2013 and March 2014. The study found that …

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Twitter Ads Get More Clicks Than Facebook Ads

More bad news for marketers currently advertising or looking to do so on Facebook: recent studies indicate that, despite investing more money into advertising on Facebook, businesses saw a reasonably greater rate of click-throughs when advertising on Twitter. The news comes …

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Twitter and Billboard to Launch Charts Servcie

Twitter and Billboard to launch a charts service. Twitter and Billboard recently announced that they will be partnering up to create real-time charts which will provide new insight into how the population perceives music. The charts will track tweets which …

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Percentage of Female Social Media Users

Use of social media is increasing, and a significant portion of this growth has been driven by women. Research recently published by FinanceOnline revealed that women who use social media several times per day is 30% in comparison with 26% …

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CMO report: failure to use analytics

A recent CMO survey conducted by Duke Fuqua School of Business shows that most marketing projects fail to use available or requested marketing analytics. The report states that on average about 32.5% of projects use analytics, even when they are …

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Bots now outnumber humans on the internet

It may be slightly terrifying to note that you’re never truly alone when searching the internet anymore. Sure, hundreds of millions of people may be surfing the web at the same time you are, but there are now currently even …

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Inaccurate prospect data hurts B2B organizations

A new report by the CMO Council reveals that 79% of B2B marketers feel their prospect data is inaccurate and needs improvement. Only 16% of those polled feel that their prospect data is reliable, comprehensive and accurate. Many companies only …

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Facebook acquires startup Onavo and establishes an Israeli presence

Facebook announced their acquisition today of Israeli-based mobile application start up Onavo. The company made their name with mobile utility iOS apps that help users manage and extend their data plans, particularly the very popular Onavo Extend. They have also …

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Google to end support for IE8

Google announced that it will be ending support for Internet Explorer 8 at the end of the year for Google Analytics. At that time, the only Internet Explorer browsers able to work with Google Analytics will be IE9, IE10, or IE11. Google’s …

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Google Develops a Real-Time API For Analytical Data

Google has launched a beta of its real-time API for Analytics that will allow developers to make decisions based on the real-time data available through their analytical dashboard. Google Analytics launched real-time reporting almost two years ago, but until now, …

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Mixpanel Announces A Conference About Analytics.

Over the past year Mixpanel has grown, adding new customers and expanding the amount of data it tracks. They claim they analyze more than 15 billion actions a month. As they strive to better understand their users, Mixpanel has announced …

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