branding


Twitter Garners Two-Thirds of Social Media Mentions

Brands with Twitter accounts may not realize how important their presence on that social media platform may be. As it stands, two-thirds of public brand mentions on social media occur on Twitter. The stats come from Mention, who analyzed one …

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52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each social platform, as well as the different types of …

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Pinterest Still Gaining Ground Among Social Media Platforms

Pinterest has not only risen in popularity in recent years, but its popularity has also stayed steady while other social media platforms have faltered. The pinning website is not the only one to benefit from this growth – outside websites …

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Most Industry Email Open Rates Average 25% – study

Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising to find that what some companies consider …

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Consumer to Brand Mentions Are Mostly Neutral [study]

A new study by Mention discovered that brand name mentions by consumers on social media were neither overwhelmingly negative nor positive. Instead, mentions were mostly neutral. Social, nevertheless, plays a large role in the consumer buying process in helping to …

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Efficient Service from Brands Outweighs Personalization

A new survey conducted by IntelliResponse asked consumers their opinions on services from businesses. Out of these 1000 consumers, 59 percent unsurprisingly said they preferred efficient service from the brands they buy from. 24 percent said they preferred personalized service. …

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Is Instagram the Best Social Channel for Brand Engagement?

Global research and advisory firm Forrester recently released a study that looked at the user interactions of over 3 million users with brand posts on social media. Through studying roughly 2,500 brand posts, Forrester concluded that users don’t often interact …

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Consumers Seek Out Higher Quality Products

A study run by Duke’s Fuqa School of Business found that superior product quality has jumped up as a priority, moving from 22.7% to 33.1% during the period of August 2013 to February 2014. In addition, the study found that …

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The moment you think about it, the auto market wants to know

Soon remarketing will not be limited to just users surging the web on desktops. Automakers will be taking it to a new level by targeting consumers from the moment they think “hmm, I might need a new car since my …

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Survey: corporate social media risk perception

According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only 36% reported having social media training in-place in their organization. The …

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Search. Redefining How Public Relations Firms Meet Their Client’s Needs.

Google has recently updated its search engine rules on unnatural link schemes, and has made reference to press releases. Now, more than ever, it seems there is a convergence between PR and SEO focusing on the importance of search optimized …

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How many times does a consumer need to hear something about a company before believing it?

According to results from the “2013 Edelman Trust Barometer,” an online survey of 26,000 general population respondents from 26 countries, the answer is more than twice. The study explores how consumers and the public place their trust in corporations of …

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Bar Code Reinvented For A Digital World–Microsoft Custom Tags

Microsoft is seeking to reinvent the bar code. In essence, Microsoft seeks to make the bar code more stylish–allowing businesses to use the area of packaging dedicated to the bar code to appeal to consumers as well as be a …

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Nigeria undergoes a rebranding effort to attract business

Nigeria has once again undergone a rebranding effort. The goal of the re-branding campaign was to attract foreign investment. Critics scoff at the campaign, saying it cannot cover up the very serious problems that would scare away any serious foreign …

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