mobile


Growth of Internet usage in the Middle East and Africa

In eMarketer’s fifth annual “Global Media Intelligence Report,” an estimated 336.5 million people living in Africa and the Middle East will access the internet at least once a month during 2014. That number clocks in at nearly 25 percent more than …

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iPhone Still Dominates Mobile Website Traffic

Even before the release of the new iPhone 6 and iPhone 6 Plus, research from Adobe found that Apple still dominated the US mobile website traffic for smartphones. This comes from a June 2014 report from Adobe that looked at mobile website …

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80% of US Adults Receive Breaking News from Digital Sources

A study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August 2014, saw 164 million unique visitors to …

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Teens Prefer Smart Phones Over Tablets [study]

Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all. Children born in the digital age have much more of an advantage …

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Adults Spend Two Hours Daily on Mobile Web [study]

New numbers from GlobalWebIndex report that around the world adults spend an average of 1.98 hours per day on the mobile Web. The report utilized data from 1Q14 and 2Q14, which polled internet users, aged 16-64, around the world. Not …

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Despite Rise in Mobile Email Opens, 30% of Marketers Don’t Know Their Open Rate

Time and time again, statistics continue to show that mobile email marketing is most certainly not on its way out. In fact, it has accomplished quite the opposite. In April of 2011, email opens on mobile phones accounted for only …

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How To Increase Digital Marketing Optimization Results

In a survey from Adobe, they found that the average conversion rate for digital optimization is 2.6 percent. That said, they also found that 20 percent of the companies they surveyed had conversion rates higher than 4.5 percent. How is …

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50 Percent of Local Google Searches Result in Purchases: Study

Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the same day. The study says 50 percent of …

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Increased Internet and Tablet Use from Older Adults, Study Says

Increased Internet and Tablet Use from Older Adults A new study from Ofcom Adults’ Media Use and Attitudes Report 2014 indicates that adults, specifically people aged 65 and older, are accessing the internet now more than ever. Increased access is …

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How Upcoming Changes to Google Adwords Affects Mobile App Advertising

Changes in Google Adwords Affects Mobile App Advertising Google announced last week changes to Adwords which are to come into affect over coming months. Acknowledging it’s no longer about devices but about connecting consumers with content anywhere, anytime and on …

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Google’s PC Search Revenues Will Lose $1.4bn To Mobile

Google will lose PC search revenue to mobile. According to a report released by eMarketer, Google may lose $1.4 billion in paid click revenue from PC search. The report attributes the drop in revenue to a migration to mobile devices, …

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What US Travelers Want From Digital Services

US travelers are highly interested in digital services.   The internet has altered the way we interact with just about every product and service available. The hotel industry is no exception to this, and a new study ran by MCD …

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Mobile Apps Overtake PC Web Usage

For the first time in history, mobile applications have overtaken PC web usage.  In January of 2014, smartphones and tablets were responsible for 55% of internet traffic in the United States. This is the first time for mobile apps to …

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Google’s Hummingbird Changes Everything.

Google has just announced Hummingbird, its first new algorithm for its search engine since 2001. Although Google periodically releases updates and enhancements, most of which have had a significant impact (The Penguin and Panda releases come to mind), this is …

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