web search


How the Web Influences Offline Sales

According to new numbers released this month, Google and other internet search engines have a major influence on a customer’s purchasing journey. Marketing research group Forrester approximates that the internet will influence 50 percent of offline retail sales in the …

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Online video affects purchase decisions

Online video is becoming increasingly vital for helping customers with purchase decisions. About three quarters of online shoppers are influenced by online video–helping to drive them towards a purchase of a product or service, according to a new study by Animoto. Simply …

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Google’s PC Search Revenues Will Lose $1.4bn To Mobile

Google will lose PC search revenue to mobile. According to a report released by eMarketer, Google may lose $1.4 billion in paid click revenue from PC search. The report attributes the drop in revenue to a migration to mobile devices, …

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Mobile’s growing impact on digital marketing, a trend report

Mobile usage is growing. Users are relying on their phones for everything from email, games, photos, search, reading, news, etc, etc. The list is long. This expanding role in the lives of consumers impacts marketing significantly. Mobile is evolving the …

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Responsive websites to be highlighted in mobile SEO

Google is working hard to make smartphone content to be highlighted in search. Google announced that they are replacing their old smartphone crawler with a new one to improve smartphone specific search results. This act will allow for Google to index …

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Google’s Hummingbird Changes Everything.

Google has just announced Hummingbird, its first new algorithm for its search engine since 2001. Although Google periodically releases updates and enhancements, most of which have had a significant impact (The Penguin and Panda releases come to mind), this is …

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Paid search is strong in the eyes of marketers

A new report focusing on the state of paid search by Hanapin Marketing reveals the perception of marketers and makes a prediction around 2014 PPC trends. The 2013 State of Paid Search report shows that a majority of marketers (83 percent of the …

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Social sharing leads video discovery for mobile

According to a report by Telly and conducted by Harris Interactive, 35% of mobile device users watch videos on their device. Interestingly, with this group of mobile users, 67% find the video content by way of social sharing and recommendations–including social networking applications, mobile …

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One quarter of global search ad clicks result from Baidu

Baidu dominates web search in China, and because of it’s dominant position there, it owns roughly one quarter of global ad click search volume within Q1. A new report from Covario shows Baidu’s strength in paid search clicks with global …

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This way to exit Google’s vertical search services

Google has recently created an exit option for it’s vertical search services, such as Google Shopping, Google Flights or Google+ Local. It sounds like a strange, new innovation for the search giant, but the new capability was launched as part of its settlement agreement …

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Many small and medium business websites never find their place in search

According to a study by vSplash that audited of 3.9 million US small and medium business websites, approximately 26.4% of SMBs are no where to be seen web searches due to the fact that SMB websites earn a Google Page Rank of …

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Offer Extensions in Adwords gives direct access to deal offers in search

Google has released, ever so quietly, a new tool within Adwords called Offer Extensions that lets marketers post deal offers right in a PPC search ad. The tool is available to marketers that have upgraded their accounts to Enhanced Campaigns. With the …

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Google remains dominant — too bad for foes

Bing and Yahoo are fighting for very distant seconds. Google’s dominance in search is unwaivering–around 67% of the search market. Microsoft Bing slightly increased it’s market share by 0.2% in January of 2013. Bing trails far far behind it’s foe–moving from …

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Android search add updated for 13.6 percent of users

Google updated it’s search app for Android for versions 4.1 (Jelly Bean) or higher, which affect 13.6 percent of users. The changes were modest with the exception of a few spotlight enhancements with Google Now content and functionality. Google Now, going-forward, includes movie …

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SEO must explore mobile search in 2013

Everyone in the SEO and digital marketing industry seem to be making bets on mobile in 2013. Mobile is more than the latest buzzword or arbitrary fad. From the growing significance of mobile in eCommerce (with both phones and tablets) …

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Websites in the future may recognize you by your looks

Baidu is the most popular search engine in China, and it is working on a new image search feature for facial recognition and an early version of the application is available online. The goal is that users of Baidu will be able …

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Your Gmail may be found in your personalized search

Google is currently testing a search feature that would display some Gmail content of a user within a search results page. This new personalization feature would focus on content such as orders, tickets, reservations and events. For example, if a …

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Bing makes pages personal

Earlier in 2012, Bing launched a new search feature called Bing Linked Pages, which allows web pages within it’s index to be “linked” or tagged to people using a relationship indicator. This search meta data shows the relationship of content …

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Cost per lead, the new Yahoo ad experiment

Yahoo, under the direction of Marissa Mayer, has launched a new and innovative ad product for search–cost per lead. The new ad unit will appear as one line below the advertiser profile within the organic listings. This call-to-action & ad unit hybrid …

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Google Search Algorithm Updated so that Sites with too many DMCA Takedown Notices will be Penalized

Google has announced that its search algorithm will start keeping track of the number of valid copyright removal notices a site receives. According to Google, “this ranking change should help users find legitimate, quality sources of content more easily.” The …

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