social media


Pinterest Still Gaining Ground Among Social Media Platforms

Pinterest has not only risen in popularity in recent years, but its popularity has also stayed steady while other social media platforms have faltered. The pinning website is not the only one to benefit from this growth – outside websites …

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Consumer to Brand Mentions Are Mostly Neutral [study]

A new study by Mention discovered that brand name mentions by consumers on social media were neither overwhelmingly negative nor positive. Instead, mentions were mostly neutral. Social, nevertheless, plays a large role in the consumer buying process in helping to …

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Efficient Service from Brands Outweighs Personalization

A new survey conducted by IntelliResponse asked consumers their opinions on services from businesses. Out of these 1000 consumers, 59 percent unsurprisingly said they preferred efficient service from the brands they buy from. 24 percent said they preferred personalized service. …

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Fridays See Higher Brand Interaction on Facebook

Fridays are experiencing higher brand interaction on Facebook.  A new report from Adobe sheds light on which days consumers interact with brands on Facebook: as it turns out, Friday is the day brands receive the most customer engagement. According to the …

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Is Instagram the Best Social Channel for Brand Engagement?

Global research and advisory firm Forrester recently released a study that looked at the user interactions of over 3 million users with brand posts on social media. Through studying roughly 2,500 brand posts, Forrester concluded that users don’t often interact …

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Social Media Boosts Real-Time Video Clip Plays

A new study by Grabyo found that real-time video has quickly become a major feature through social media. The company analyzed 2,500 clips released from major broadcasters onto social media between September 2013 and March 2014. The study found that …

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Over 80% of Female Pinterest Users Still Active in Their Fourth Year: Study

Female Pinterest Users Still Active in Their Fourth Year Retention rates for users signed up with social media platforms often represent a far less percentage of active users. For example, both Twitter and Google+ have roughly 1.15 billion users, but …

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Study: Positive Online Shares Result in Greater Purchases

Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated social reviews in a new study. Brands that receive positive …

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Increased Internet and Tablet Use from Older Adults, Study Says

Increased Internet and Tablet Use from Older Adults A new study from Ofcom Adults’ Media Use and Attitudes Report 2014 indicates that adults, specifically people aged 65 and older, are accessing the internet now more than ever. Increased access is …

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Facebook is Moving into Mobile

Facebook is going mobile. As if Facebook didn’t already have a controlling lead over most other social media platforms, the social media giant has declared its new priority: dominating the mobile field. At the F8 Facebook Developer’s Conference in San …

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Among Teens, Instagram More Popular Than Twitter, Facebook

Twitter and Facebook no longer reign supreme among the teenagers online today. The crown for most-used social media platform has been passed to Instagram. The news comes after a study called “Taking Stock with Teens” from Piper Jaffray, an assent …

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Twitter Ads Get More Clicks Than Facebook Ads

More bad news for marketers currently advertising or looking to do so on Facebook: recent studies indicate that, despite investing more money into advertising on Facebook, businesses saw a reasonably greater rate of click-throughs when advertising on Twitter. The news comes …

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New Twitter Design

A review of the new Twitter design.  In the final quarter of 2013, Twitter discovered that despite an expanding user base people were spending less time on the site. This likely meant that even though users were willing to test …

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Recent challenges with paid content amplification

Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic reach of posts of Facebook. …

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Twitter to boost its advertising solutions with 15 new products

Twitter has always been a bit reticent with advertising in fear of degrading its user experience. Perhaps that’s changing. According to a new article from the Wall Street Journal, Twitter plans on releasing 15 new types of ad products and …

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Secrets for Successful YouTube Content Revealed

At the close of March, YouTube released content that they denied existed since 2008: the secret formula for creating viral original content. Suzie Reider, Google’s managing director of brand solutions, was the keynote speaker at the 2014 ANA Media Leadership …

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What social network drives the most engagement?

The new Shareaholic ”Social Referrals That Matter” report examines six months of website traffic that reaches 250 million unique monthly visitors in order to get a sense of what social network drives the most engagement. YouTube is the top referrer from …

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Survey Says Many Businesses Aren’t Utilizing Behavioral Data

Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don’t apply behavior data in neither segmentation analysis nor targeting. As intertwined …

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Online video affects purchase decisions

Online video is becoming increasingly vital for helping customers with purchase decisions. About three quarters of online shoppers are influenced by online video–helping to drive them towards a purchase of a product or service, according to a new study by Animoto. Simply …

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How We Read the News

New study reveals how we read the news.  A recent study by the Media Insight Project has offered some new insight into how Americans read the news. The study queried 1,492 adults over the age of 18 from the period …

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