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B2B Research & Insights > Survey data & insights 

Most difficult factors in qualified lead generation according to B2B decision-makers

About this survey:

The original question asked was "What is the single biggest challenge with nurturing leads?" Release date: July 2021

Link to the research report

Notes on data:

Understanding and addressing the needs of buyers present a significant opportunity for B2B companies--also a significant challenge. Although "product marketing" is a large investment for many organizations, Ironpaper sees a clear need for investing in customer intelligence to power marketing and sales efforts. 


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Ironpaper is a B2B growth and intelligence-gathering agency that uses a hybrid data-driven and creative process to produce measurable business results for clients. We partner with B2B companies to build growth engines for marketing and sales success. Through these partnerships, we’ve uncovered common trends in the marketing and sales process that can accelerate a business forward and pitfalls that cause stagnation.

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