About this survey:
The original question asked was "What is the single biggest challenge with nurturing leads?" Release date: July 2021
Notes on data:
Understanding and addressing the needs of buyers present a significant opportunity for B2B companies--also a significant challenge. Although "product marketing" is a large investment for many organizations, Ironpaper sees a clear need for investing in customer intelligence to power marketing and sales efforts.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.
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