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What are the most common reasons prospects drop out of the sales pipeline?

About this survey:

Survey question: What are the most common reasons prospects drop out of the sales pipeline?

Survey period: March 2021 - April 2021 


Link to the research report

Notes on data:

Buyer needs are changing due to market forces such as innovation, supply chain challenges, commoditization, increased complexity, regulations, and more. These market forces have been accelerated by COVID-19, but they are issues that have to be dealt with on their own. And because of these market forces at play, an uncertainty in the market exists that has extended the sales cycle.

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