Lead Generation Agency

Generate qualified leads to feed hungry sales teams.

Ironpaper is a B2B lead generation agency that fuels marketing programs to produce qualified leads and foster sales opportunities. Our clients come to us to improve marketing ROI through objective reporting and analytics and build qualified lead acquisition programs.

We focus on the following metrics for marketing:

  • Qualified leads generated per month
  • Sales-qualified leads per month
  • Sales opportunities from leads
  • Target account acceleration
  • Conversion rates from marketing

 

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Marketing must generate qualified leads and engage them

Ironpaper is a lead generation agency specializing in driving growth for B2B companies. We use account-based marketing (ABM), demand generation, and inbound marketing strategies to improve lead-generation rates. Our focus is helping businesses have a long-sales cycle, engage qualified buyers, and educate them throughout their decision process.

b2b-lead-generation-strategy

Increase qualified lead acquisition

Volume isn't the goal. Quality is everything.

We set objective lead quality definitions and create a governance system for lead generation. We improve lead management systems and develop a feedback loop to continuously improve qualified lead acquisition rates over time.

Conversion rate performance marketing report for B2B lead generation campaigns

We accelerate the pipeline for B2B companies.

Optimization is a centerpiece of an adaptive marketing strategy. Without optimization, a B2B company cannot accelerate its business pipeline.

We work to fine-tune campaigns, ensuring they are targeted, engaging, and effective at generating qualified leads. Our team crafts high-quality, engaging content that attracts and educates potential buyers, strengthening their connection with your brand. Great lead generation is built around iteration, testing, and optimization based on buyer engagement data.

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Generate qualified leads

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Qualification of leads

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Build insights that drive actions

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Successful handoff to sales

lead generation graph that shows growth over time
B2B buyer journey using insights

Quality comes first with lead generation.

Many B2B companies are falling short of their lead generation goals. Often, they focus on volume at the expense of quality. This problem is common across industries. For Ironpaper, qualified lead generation is the only goal. We use objective definitions of quality. We ensure that sales teams understand the qualifications set for leads. Doing so can increase the deal creation rate and revenue attributed to marketing.

We improve acquisition and engagement for qualified leads.

How effective is your engagement process over your entire buyer's journey? 

Marketing must generate results that drive the business forward. Too many marketing programs fail to grow a business. A B2B company needs a lead management process to ensure leads are qualified and become sales opportunities. 

Grow your opportunity pipeline

B2B marketing must generate results that help the business grow. Lead generation for B2B must focus on quality.

Too many marketers focus on metrics that have little significance to business growth. Ironpaper focuses on outcomes, specifically creating and engaging qualified leads. To do this, our work crosses boundaries.

Our work lives at the intersection of account-based and inbound marketing; creative decision making and data-driven analysis.

Marketing, measured by qualified leads generated & engaged buyers.

Target the right prospects. Align marketing action with your ideal buyer's needs.

Lead generation graph depicting growth over time.

Acquire, nurture, and engage: Objectively qualified leads

Defining, implementing, and communicating an objective lead qualifications program is critical to success. We establish qualification criteria to align marketing with sales. The qualification system needs to be a two-way agreement, contain written guidelines, be built into automation systems, be orchestrated through the CRM, and be continuously refined.

Ironpaper Dashboard for Lead Generation Qualification

ABM and inbound marketing to attract and convert qualified leads

Retention strategy Building effective campaigns to improve customer acquisition and retention

Content and engagement strategy Educate, inspire, and build interest post-conversion

Full-funnel analytics Marketing automation software gathers data from user and customer activity across the entire funnel

Marketing goals Set monthly goals around website traffic, prospects, leads, and customer acquisition

Behavior-based email marketing Send appropriate communications based on behavior, activities, and interests.

Data strategy Use data intelligently to drive decision-making.

Lead and prospect insights Enrich and expand insights to drive better prospecting and lead generation.

Our approach to lead generation is to transform marketing into a driver of results. We focus on quality engagement that builds long-term reputation.

The B2B buyer's journey that shows how qualified leads are generated.

B2B websites must be lead generation engines.


Your website should be your indisputable best lead generation channel

We believe websites have a job to do. When we design and build websites, we focus on both design and performance--not just making a pretty brochure. From lead generation to customer retention, we create the right tools and manage campaigns that measurably improve business outcomes.

Improve conversion rates for lead generation.

We help clients improve their lead conversion rate and sales-qualified lead conversion rate. We improve conversion rates from inbound marketing sources, allowing clients to migrate away from costly and ineffective lead sources.

  • Build traction with pilot campaigns
  • Cut wasteful efforts 
  • Optimize and iterate to maximize lead quality
  • Scale successful efforts
  • Drive short- and long-term planning and strategy
  • Improve and enrich data and insights
Conversion Rate Optimization for Lead Generation Improvement
Ironpaper-Marketing-and-Lead Generation Growth-Dashboard

Align your marketing strategy to growth goals

Many organizations build marketing strategies to appease internal business stakeholders merely. The risk with this approach is that no tangible results get delivered through that strategy.

We build adaptive strategies that focus on marketing outcomes and buyer needs. We focus on results that matter to the business. We cut the clutter from marketing strategies, and we build programs to generate qualified leads that can become sales opportunities. 

Ironpaper builds marketing programs and websites that generate sales opportunities. We focus on qualified leads and sales opportunities.

We transform how companies go to market. 

CASE STUDY

PCS Trucking Software 

PCS Website Redesign Generates More Leads and Converts Leads Quickly

 

Strategy and execution for qualified lead generation

Lead generation is an outcome of marketing strategies such as targeted campaigns, PPC, account-based marketing, inbound, social-media-based thought leadership, and others. The best-performing campaigns tend to be based on "smart execution" functions--where data informs an iterative decision process.

Lead generation is focused on the acquisition of contacts that have intent, need, and interest. Lead generation alone does not drive growth. B2B companies must also educate buyers, engage existing leads, influence decision groups, and build brand visibility in the marketplace.

B2B marketing campaigns for lead generation: ABM, PPC, social strategy, content, UX, analysis, data-driven campaigns
Lead generation agency - strategy consulting for B2B marketing

Lead generation strategy and execution agency. 

We focus on sales-qualified lead generation and prospect-to-lead conversion rates. 

We act as an agency partner, aligning digital strategy with execution while delivering against three critical service pillars for digital space design, marketing & technology. We build a strong marketing foundation that includes content, messaging, value proposition design, websites, campaigns, and components to convert leads.

Ironpaper works with B2B enterprises and organizations that wish to scale their marketing efforts.  Our services include lead-generation marketing, automation, advertising, social media, SEO, and PPC. We build websites, run campaigns, and produce great content to win new business and leads for clients.

  • Lead generation campaigns
  • Improve conversion rates
  • Conversion strategy
  • Demand generation
  • Target companies and accounts
  • Marketing websites
  • Messaging and content
  • Lead management & sales handoff
  • Lead qualification and scoring
  • Conversion rate optimization
  • Targeted demand generation
  • Data and analytics

Do buying lists work for lead generation?

No, buying contact or email lists does not commonly work for lead generation and may cause long-term issues for a brand.

We have seen companies employ lead and email lists for lead-generation efforts with limited success at times. For most companies buying email lists, reputation issues and email sender rating challenges create long-term negative effects that stimy growth efforts. 

Content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less..

A lead generation agency that focuses on marketing's measurable impact. 

Ironpaper is a lead generation agency that drives growth for B2B companies. We focus on both ABM and Inbound Marketing for our lead-generation programs. We help companies use inbound marketing, account-based marketing, and sales enablement to improve lead generation rates.

We help companies use digital marketing, demand generation, account-based marketing, inbound, and sales enablement to improve qualified lead generation and opportunity creation.

Websites also play a vital role in lead generation for B2B companies. Websites must not only be attractive and user-friendly but also highly effective in converting visitors into leads. We optimize every touchpoint in the customer journey, making every interaction with your brand a positive and meaningful experience. This comprehensive approach to optimization is designed to accelerate your sales pipeline, driving growth for your B2B company.

Lead generation from a growth marketing perspective.

Our approach to lead generation is to transform marketing into a driver of results. We aim to generate business impact while building a brand's trust and reputation. We set up reporting and measurement systems to identify what works and doesn't. Many businesses are flying blind, which hinders growth efforts. We build accountability into marketing programs. 

B2B lead generation that does not harm a business's reputation. 

We do not employ tactics that harm a brand's reputation or sacrifice long-term opportunities for short-term gains. We do not cold call or spam. We aim to improve a brand's reputation, thought leadership, and impact while transforming marketing into a qualified lead-generation engine. 

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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