6 Smart Account Based Marketing Examples for B2B Companies

Learn about ABM campaign for B2B companies. Six practical examples of ABM for B2B. Ideas for getting started with account-based marketing.

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How B2B Marketers Can Overcome ABM Challenges

Account-based marketing (ABM) is an increasingly popular strategy in the B2B industry. Known for closing more qualified leads, ABM yields a higher ROI; 71% of ABM marketers cited a higher return compared to traditional marketing initiatives. ABM budgets have increased …

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How to Do Content Marketing Effectively (and Earn More Results & Outcomes)

Content marketing is effective for any business that wants to be seen as an industry thought leader, make their website a business-growth driver, improve sales nurturing, and gain visibility with prospective buyers. In fact, content done right can serve many …

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Targeted Advertising Examples for IoT Companies

Selling and marketing your IoT solution? For your prospects, implementing the Internet of Things is a company-wide decision. But individual stakeholders need to get on board, and they have specific pain points and challenges unique to their role. To win …

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Why ABM is the Best Marketing Strategy for IoT Companies

By its nature, IoT is a decentralized investment. It crosses traditional organizational barriers and breaks down silos. As a result, IoT often impacts several different departments, ranging from executives to IT and operations. Each stakeholder needs to understand their individual …

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