B2B sales


15 Critical Inbound Marketing Statistics for B2B in 2021

Updated March 2021. Inbound marketing best practices seem to change constantly. It’s essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this …

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Generate Leads With a Digital Marketing Agency

Using a digital marketing agency for lead generation is a sound tactic that can grow your business. Learn about the benefits here.

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4 Common B2B Lead Generation Mistakes

Common B2B Lead Generation Mistakes. B2B marketing mistakes to avoid. Some lead generation tactics that simply work better than others.

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Trends to Keep in Mind When Selecting a Digital Marketing Agency

Read about the specific challenges a digital marketing agency can address for businesses and how they can use a data-driven approach.

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4 Sales Lead Generation Techniques for the B2B Digital Funnel

Generating sales leads is necessary for success. Learn about four B2B lead generation techniques to close more deals.

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How to Succeed With Account Based Marketing on LinkedIn

How to Succeed With Account Based Marketing on LinkedIn. ABM Marketing tips for Linkedin. Is Linkedin a good platform for account-based marketing?

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Where Does Content Fit into My B2B Marketing Funnel?

Using content in your B2B marketing funnel. Defining the purpose and approach for using content in B2B marketing. Tips to audit your funnel.

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5 Ways Content Can Aid the B2B Sales Process

Content is a powerful tool for B2B sales nurturing. Use content to make the sales process more relevant for buyers. Sales lead nurturing tips.

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Video Marketing Strategies for B2B Companies

There is a misconception that video content needs to be a flashy production filled with impressive b-roll footage, custom graphics, and shot on an expensive studio camera. That’s why you might be surprised to know that videos are something you …

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How B2B Marketers Can Overcome ABM Challenges

Account-based marketing (ABM) is an increasingly popular strategy in the B2B industry. Known for closing more qualified leads, ABM yields a higher ROI; 71% of ABM marketers cited a higher return compared to traditional marketing initiatives. ABM budgets have increased …

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3 Marketing Mistakes That Stop Sales Leads from Becoming Customers

To build a sales funnel that really works, sales and marketing teams need to set objective goals and agree on consistent lead qualification criteria that will define each phase of the buyer’s journey.  Organizations that don’t get departments on the …

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Nurturing Sales Leads 101

Sales leads are often expensive to generate, so when you have a lead ready for outreach, you need to nail down the nurture strategy. It’s often not as simple as sending a single generic email asking for time on someone’s …

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Why ABM is the Best Marketing Strategy for IoT Companies

By its nature, IoT is a decentralized investment. It crosses traditional organizational barriers and breaks down silos. As a result, IoT often impacts several different departments, ranging from executives to IT and operations. Each stakeholder needs to understand their individual …

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6 Smart Account Based Marketing Examples for B2B Companies

Account based marketing covers a set of strategic tactics to bring in very specific leads and accounts into your sales funnel. ABM allows you to optimize your marketing spend and resources towards a smaller net of leads, increasing your chance …

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Key Stages + Stats for the B2B Customer Journey

The “old way of sales” for B2B on its way out—prospect, cold call, email repeatedly, hiding pricing info, and pressure to close. If you don’t believe me, consider this statistic:   The vast majority of B2B buyers do research online …

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How to Drive B2B Sales Leads with Problem-Focused Content Marketing

Article by the Ironpaper team. Content marketers, beware: The people who buy technology products and services don’t care how many awards your company has won or how long you’ve been in business. Buyers crave valuable, educational content that helps them …

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Shorter Isn’t Always Better — How to Boost Conversions Without Cutting Content

By Arielle Hurst We hate to break it to you, but there are aren’t any universal silver bullets that will instantly improve your conversion rates. Although some marketers may strike gold during an A/B test and announce, “Orange buttons tripled …

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15 Types of Content Marketing (Including Some You Haven’t Thought of Yet)

While there are many types of content marketing imaginable and you are only limited by your creativity, sometimes it can help to start with ideas for inspiration. Content marketing doesn’t need to refer to just the written word (although “crawlable” …

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6 Ways to Automate Your Marketing and Sales Alignment With HubSpot

Marketing and sales teams are understanding that they need to align their KPIs and goals to be successful.   In fact, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates, …

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Tips for More Digital Marketing Conversions

If you’re thinking about digital marketing conversions, your head is already in the right place. More than just a static brochure for your business, a business website can convert new leads and bring in business to your sales funnel. And …

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4 SaaS Marketing Strategies to Generate and Retain Users

SaaS marketing should be used to generate leads and new users who are a qualified fit for your business. Unlike shorter term sales, SaaS companies need to generate a large pool of leads who have a clear problem that can …

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How to Build Your Own Business Email List

Over 700 people per month search “business email list” into Google, with many others searching variations on the term. Clearly, marketers and salespeople are still trying to purchase their way into building a contact database.   But purchasing a business …

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How to Gather Lead Intel With Progressive Profiling

As B2B marketing teams adopt better CRM technology, they can do more advanced things to manage and convert business leads. Read more: What is Progressive Profiling? Progressive profiling is a great tool for growth teams. It allows marketers and sales …

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Creating Value With B2B Sales Enablement

Sales is changing rapidly, with a new focus on providing value for buyers. Sales reps of old focused on hitting daily quotas for outreach. They didn’t seek to truly connect with their prospects or providing individualized value. And they didn’t …

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How B2B Marketers Can Use HubSpot for ABM

HubSpot is not often advertised as a platform to support account-based marketing. Therefore many businesses don’t consider it when they transition into ABM strategies — that is, targeting specific accounts rather than casting a wide net. But did you know …

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The 3 Biggest Mistakes B2B Marketers Make with Lead Nurturing Emails

Author: Nikki Pacitti B2B email marketing is an effective tool for improving lead to sales conversion rates, and lead nurturing improves buyer readiness by sending targeted communications to different audience segments. When companies understand how to effectively nurture marketing leads …

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What is a Qualified Lead? How to Set Criteria

At some point in an advanced lead generation strategy you will come across the question: What is a qualified lead? A qualified lead is someone who could become a potential customer to you, based on criteria and identifying information that …

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Must-Have B2B Lead Generation Strategies for 2019

Did you meet your lead generation goals for 2018? Whether you were right on, above, or just below the bar, 2019 can be a year of even greater growth. You may need to get back to basics while also trying …

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Marketing Goals Examples for B2B Marketing Teams

In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value, but not business value i.e. revenue, and it was hard to convince stakeholders to invest …

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Creating a Great Landing Page for Sales Leads

Sales leads are new contacts who have opted in to be contacted and have a high likelihood of being ready for a sales outreach. Capturing sales-ready leads is one of the most rewarding benefits of digital marketing. While it’s great …

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