digital marketing


5 Ways Content Can Aid the B2B Sales Process

40% of salespeople say earning a response from prospects is getting harder, according to HubSpot.   In part, this is because buyers have more research and insight available online without talking to a salesperson. So how can sales reps bridge …

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How to Build Your Own Business Email List

Over 700 people per month search “business email list” into Google, with many others searching variations on the term. Clearly, marketers and salespeople are still trying to purchase their way into building a contact database.   But purchasing a business …

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How to Iterate and Test an Account-Based Marketing Campaign

Iteration and optimization are the two words that should define your account-based marketing campaign. If you want to lower your cost-per-acquisition and scale up reliably, you need to be lean with your campaign launch and test from a few different …

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How Remarketing Works to Nurture B2B Leads

What is remarketing? A broad definition of remarketing refers to activities, including retargeting, that seek to recapture attention and information from known leads or previous website visitors. Some remarketing strategies include launching paid advertisements to existing leads or to visitors …

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Targeted Advertising and ABM: A High-Converting Strategy for B2B

It’s no mystery that marketing campaigns are becoming more and more targeted. People expect relevancy online. And fewer people have the patience for emails, ads, and other interruptions that aren’t relevant to them.   40.5 percent of survey respondents prefer …

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Optimizing a Website Homepage for B2B Technology Companies

Your homepage is often the first impression many prospects will see of your company. Sure, they may click an advertisement or find you through a social media post — but your website homepage is your major chance to own the …

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How B2B Marketers Can Use HubSpot for ABM

HubSpot is not often advertised as a platform to support account-based marketing. Therefore many businesses don’t consider it when they transition into ABM strategies — that is, targeting specific accounts rather than casting a wide net. But did you know …

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B2B Marketing Myths to Drop This Year

B2B marketing is a constantly changing game, and everyone has something to say about best practices. You can read thousands of blog posts about tips, listen to podcasts and webinars, and attend conferences for the latest industry news. But while …

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HubSpot vs MailChimp: Is HubSpot Really Worth the Money?

As with any large purchase, it’s easy to take the price tag as the most important factor when deciding if the expense is worthwhile. But transitioning from Mailchimp to Hubspot is not just a question of money, but also the …

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Low-Hanging Fruit — Simple Website Optimizations for B2B

Making an impact online doesn’t need to come from flashy, yearly redesigns. You don’t even need the latest web trends or a fresh branding package. Simple optimizations can make your B2B website more impactful. We call these quick wins “low …

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The 3 Biggest Mistakes B2B Marketers Make with Lead Nurturing Emails

Author: Nikki Pacitti B2B email marketing is an effective tool for improving lead to sales conversion rates, and lead nurturing improves buyer readiness by sending targeted communications to different audience segments. When companies understand how to effectively nurture marketing leads …

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SEO vs. SEM: What’s the Difference?

Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and Bing. On the other hand, SEM (search engine marketing) generally refers …

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What is a Qualified Lead? How to Set Criteria

At some point in an advanced lead generation strategy you will come across the question: What is a qualified lead? A qualified lead is someone who could become a potential customer to you, based on criteria and identifying information that …

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Digital Marketing Funnel: B2B Strategies for 2019

Digital marketing in 2018 was defined by several major trends — there was more targeting, more technology and automation, and of course more concern about privacy as spurred by GDPR. B2B marketers moving into 2019 should know some critical things …

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Behavioral Targeting Examples for a Strong B2B Campaign

You may be familiar with behavioral targeting for consumer brands — you see it in action every time you search for a product online and see that product “chase” you around the web in different advertising slots. This can make …

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6 Amazing Benefits of Agile Website Design

Agile projects are three times more likely to succeed than projects managed with traditional methods. –Vitality Chicago   Agile website design is the method of launching a lean version of your company’s website, then making software and content improvements over …

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The Complete Guide to Structuring Effective Blog Posts

By Justin Champion Think back to the last blog post you read. Did you skim through it as opposed to reading it because the introduction didn’t keep your attention? Did the content seem to ramble as opposed to getting to …

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Marketing Goals Examples for B2B Marketing Teams

In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value, but not business value i.e. revenue, and it was hard to convince stakeholders to invest …

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5 Advantages of Online Advertising for B2B Marketers

According to Statista, online advertising spend is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Online advertising opens up many possibilities for marketing teams to scale, reach new contacts, and nurture leads through their funnel. …

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Benefits of a Landing Page for B2B

You’ve probably heard about how much you need landing pages on your website. You might also know best practices for a landing page and how it differs from your home page. These are all good tidbits to learn. But if …

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Creating a Great Landing Page for Sales Leads

Sales leads are new contacts who have opted in to be contacted and have a high likelihood of being ready for a sales outreach. Capturing sales-ready leads is one of the most rewarding benefits of digital marketing. While it’s great …

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Customer Lifecycle Management: Tips for B2B Tech Companies

As a B2B tech company, your sales process is often several months to even a year long (or more!). It’s also usually a winding pathway, filled with education and deliberation. For tech companies especially, there are often multiple buyers and …

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Top of Funnel Marketing: Strategies for Acquiring More B2B Leads

What is Top of Funnel Marketing? Top of funnel marketing refers to strategies, often digital, that help brings new website traffic and leads into your funnel. Many of these prospects are just becoming aware of your company or offering for …

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My Google Rankings Dropped — What Now?

Have your Google rankings dropped suddenly, or perhaps gradually over time but you are noticing it for the first time now? This can be a serious offense for your website performance and business, especially if you are reliant on organic …

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Remarketing vs Retargeting: Defining a Strategy for B2B Lead Conversion

One in five marketers now has a dedicated budget for retargeting. (InvespCRO)   Once someone leaves your website, all hope of converting them is not lost! Companies can and should recapture attention for their products and services. Acquiring new B2B …

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5 Remarketing Examples for B2B Companies

With today’s data capabilities, we’re used to seeing remarketing ads for our favorite consumer brands. If you browse any major online retail store you will soon find the same products following you around the web in what is called retargeting …

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5 Ways to Optimize Your Downloadable B2B Content for Sales Leads

The average person consumes 11.4 pieces of content before making a purchasing decision, according to Forrester.   Clearly, content matters for the sales process. Content marketing can help give context, or it can show thought leadership. It can be the …

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5 Reasons Content Creators Should Be Looking At Analytics

Content creators might not be in the habit of mining the wealth of analytical data to find clues to what kind of content they should be planning to write or how well existing content is impacting their bottom line. But …

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The Top 6 Most Common Account-Based Marketing Challenges and Obstacles

The road to success in account-based marketing (ABM) can be fraught with challenges and obstacles that each agency has to overcome. While some of these issues may be specific to the agency and its method of operating, some recurring problems …

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high-demand, but the critical skills needed to perform as a competitive marketer shift continuously. With the increasing availability of data, marketers have to evolve how they organize and execute campaigns. Data provides new opportunities for …

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