digital PR


Tips for improving trade show ROI using inbound marketing

Paying to sponsor a trade show is not a silver bullet technique for driving positive ROI from such events. Simply attending the event isn’t enough either. Trade shows are expensive. Although trade shows can be great for training and educating team …

Tagged , , , , , , ,

6 Inbound Marketing Best Practices

Inbound marketing is a powerful and effective methodology for B2B, B2C and nonprofits alike. The most recent State of Inbound study from Hubspot found respondents prioritizing inbound over outbound at a 3:1 ratio — no matter the audience. So, what are …

Tagged , , , , , ,

4 Best Practices in B2B Digital Marketing

B2B digital marketing faces unique challenges. For one, the B2B buying lifecycle is often slow since a purchase decision typically requires buy-in from many other business decision makers. Better achieve success, no matter the pace of the purchaser’s journey, by …

Tagged , , , , , , , , , ,

The Role of Digital Marketing in Customer Relationship Management

Customer Relationship Management, Digital Marketing & Delight The last stage of the inbound marketing cycle often gets the least attention. Delighting existing customers and boosting their loyalty to turn them into brand evangelists is almost an afterthought in customer relationship …

Tagged , , , , , ,

The Value of Social Media Monitoring

We post. We tweet. We pin. Repeatedly. Therefore we are doing a great job on social media, right? If that’s your view of social media, you’re missing out on relationship-building and advocacy-building opportunities online. Monitor social media, too. Not only …

Tagged , , , ,

B2B Marketing Builds Brand Authority with Quality Content

No one likes to be told what to do. Successful B2B marketing, too, is driven by the knowledge that audiences don’t want to be dictated to and interrupted but rather informed, educated and delighted. While quality content is central to …

Tagged , , , , , ,

The Importance of Defining a Value Proposition for the Internet of Things.

Any marketer recognizes the importance of a strong value proposition. Yet, the stakes are even higher in the Internet of Things (IoT) ecosystem. Differentiation is key with the IoT. A value proposition is a clear statement of what is offered, how that …

Tagged , , , , ,

Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing …

Tagged , , , , , , , , , ,

Why Inbound Marketing Matters for Nonprofits

Nonprofits need to be careful stewards of their money. A reluctance to take money away from the mission can stand in the way of implementing best marketing practices or embracing marketing automation technology that can help extend reach and win …

Tagged , , , , , ,

Best IT Hashtags for Twitter

Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for …

Tagged , , , , , , ,

New Digital Demands on CMOs

As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so …

Tagged , , , , , , ,

5 Demand Generation Best Practices for IT Service Companies

Though there are enormous opportunities to be had in the IT services industry today, the competition is also growing by the minute. Not only do organizations need to establish their prominence over other IT consultancies and service providers, but they also …

Tagged , , , , , , , , , , , ,

Using Content to Nurture Sales

If you’re like most companies, your sales team is burned out from working tirelessly to engage prospects, nurture leads, and close as many deals as possible. While your marketing team is doing a great job of generating interest, your sales …

Tagged , , , , , , , ,

Most Common Website Lead Generation Problems

Continuously generating quality leads for your sales team isn’t something that happens on its own. The “if we build it, they will come” approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content …

Tagged , , , , , , , ,

Defining a business strategy for websites

Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, …

Tagged , , , , , , , , , , ,

Franchise Nurturing Should be More Than Just Sales

A franchise’s long-term success relies not only on the prominence of the national brand – but also on the health of its local franchisees and affiliated organizations. At Ironpaper, we’ve found that one of the best ways to ensure franchise …

Tagged , , , , , , ,

Social Media Marketing Statistics for 2015

The following article features a collection of the latest social media marketing statistics. We looked at data from surveys, studies, and industry predictions to compile this collection, which is meant to help companies and organizations update and optimize their social …

Tagged , , , , , ,

5 Corporate SEO Tips and Best Practices

A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite …

Tagged , , , , , , ,

The Benefits of Using Social Media for Membership Organizations

  According to a recent study of membership organizations and social media use, 91% of organizations use Facebook, 88% use LinkedIn, and 86% use Twitter to communicate and engage with current and prospective members. – Kellen Company It’s well known …

Tagged , , ,

Using Inbound Marketing for Private Schools

Using Inbound Marketing for Private Schools   Inbound marketing is about attracting prospective families to your school with helpful content designed specifically for them. Once they arrive at your site, your content and digital communications convince them to contact the …

Tagged , , , , , ,

Nonprofit Marketing Statistics That Matter

You can view the 2017 updated version of nonprofit marketing statistics here. We are sharing a collection of fascinating nonprofit marketing statistics for 2015. Much of this data came from studies and reports throughout 2012, 2013, and 2014–and we find them …

Tagged , , , , ,

What is Social Selling?

What is Social Selling? Social selling: Connecting with prospects via social tools, such as LinkedIn, Twitter, and Facebook. In action, it looks like answering prospect questions and sharing helpful, timely content. These consistent interactions nurture prospect relationships until they are …

Tagged , , , , , , ,

7 Common Startup Marketing Mistakes

7 Common Startup Marketing Mistakes Startup founders wear many, many different hats in the early months and years of being in business. In addition to laying out the vision, establishing a growth strategy, and building and supporting their team – …

Tagged , , ,

Is HubSpot a Good Solution for Nonprofit Organizations?

Many nonprofits are misguided in feeling that “every dollar should go to the mission.” Many nonprofits believe, “we can’t spare money for technology.” But by employing the right technology and marketing processes, a nonprofit can become more self-sustaining, expand their reach …

Tagged , , , , , ,

Defining a content strategy for the Internet of Things

We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn everyday objects into smart, connected objects–taking on a new meaning. Telecom companies and communication service providers have a …

Tagged , , , , , , , ,

Marketing Opportunities for the Internet of Things

The explosion of interest surrounding the Internet of Things presents a truly remarkable opportunity for marketing. The rise of internet-connected life, work and home is fueling growth and innovation across numerous industries–from communication services to manufacturing to healthcare. What caused the advent of …

Tagged , , , , , ,

Lead generation for telecoms – tips and best practices

Marketing has changed… Many telecom companies struggle with lead generation. Marketing and PR have changed dramatically because of the Internet and this change has been accentuated by the adoption of smartphones and real-time marketing. As David Meerman Scott, author of The New Rules of …

Tagged , , , , , ,

4 Ways Nonprofits Can Nurture Donors Using Social Media

Online fundraising is growing fast. This is why nonprofits are looking for ways to nurture donors using social media. Easier said than done? Actually – it’s pretty easy, so long as it is done right. There are dozens of social networks …

Tagged , , , , ,

How to Write a Corporate Social Media Policy for Employees

A corporate social media policy serves as the starting point for an organization’s social media risk management. It goes beyond being a list of do’s and don’ts. The document is meant to serve as a source for educating employees on …

Tagged , , ,

7 Questions to Answer Before Launching a Company Blog

Launching a company blog is easier said than done. There are many questions to answer, and aspects to consider before moving forward. Extensive planning is crucial to the success of the blog. Why? Because most company blogs fail due to …

Tagged , , , , , ,