Internet of Things


Inbound Marketing Tips for IT Service Companies

IT service companies are increasingly focused on touting the solutions they offer in a myriad of industry segments. The CMOs at those same companies, though, are focused heavily on the marketing solution to generate more leads and customer conversions. As …

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VoIP Market Stats – A Growing Industry

Voice over internet protocol (VoIP) technology is allowing operators to provide cheaper communication services to an ever-expanding global consumer base. With VoIP systems, voice signals are converted into digital signals carried over the IP-based network. Businesses, regardless of size, can …

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The Importance of Defining a Value Proposition for the Internet of Things.

Any marketer recognizes the importance of a strong value proposition. Yet, the stakes are even higher in the Internet of Things (IoT) ecosystem. Differentiation is key with the IoT. A value proposition is a clear statement of what is offered, how that …

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Content Marketing Tips for B2B Technology Providers

The 6 D’s of Content Marketing for B2B Technology Providers Lead generation is a top goal of B2B technology providers, and content marketing is vital to driving more leads, visibility, and sales opportunities for enterprises in the field. Generating and nurturing …

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Defining a value proposition for IT service companies

IT service companies know their supported technologies, security, cloud computing, data storage best practices, and sometimes virtualization. Yet many do not yet know and appreciate the importance of defining a value proposition that specifically positions their brand in the marketplace. A value proposition …

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B2B lead generation statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in …

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Best IT Hashtags for Twitter

Twitter enables the open exchange real-time information with the world in quick, frequent messaging. This is exactly what makes Twitter great, but also challenging for marketing. How does a company or brand stand out? Hashtags are the main way for …

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New Digital Demands on CMOs

As a CMO, you may be anxious about your industry’s changing landscape and the rapid pace of technological advances. The recent CMO-specific follow-up to IBM’s C-suite study suggests you’re not alone. “We’ll have to think differently. We can’t be so …

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Internet of Things Market Statistics – 2016

Researchers usually undermine hype. Yet, recent studies weighing the potential impact of the Internet of Things (IoT) are consistently feeding the excitement. Before we get into the numbers — and there are many to share — here’s a quick primer …

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5 Demand Generation Tips for Attracting OEM Leads

Over 90% of B2B buyers begin their research on Google – HubSpot The key to successfully marketing to original equipment manufacturers (OEMs) is to speak their language and meet them where they are. The reality is that OEM CIOs, CTOs, …

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3 Things to Consider When Marketing IoT Services Models: Wireless Industry

By Katie Surace Smart homes currently lead the Internet of Things market with 294 million connected things expected to be in use in 2015, according to Gartner. Gartner also estimates connected things within smart cities to reach 1.1 billion in …

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Marketing to MVNOs: B2B Lead Generation Tips for Communication Service Companies

According to Ovum, MVNO global subscriber base is projected to reach 185 million by 2015, and with this growth, MVNOs will race to add features, partnerships and add-ons to their service to win this race for subscribers. This level of …

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Internet of Things Market Statistics – 2015

The internet of things is already upon us. To be convinced of this, all one has to do is visit an Apple Store and browse the connected home section to see IoT permutations made for consumer play. The internet of …

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Defining a content strategy for the Internet of Things

We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn everyday objects into smart, connected objects–taking on a new meaning. Telecom companies and communication service providers have a …

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Marketing Opportunities for the Internet of Things

The explosion of interest surrounding the Internet of Things presents a truly remarkable opportunity for marketing. The rise of internet-connected life, work and home is fueling growth and innovation across numerous industries–from communication services to manufacturing to healthcare. What caused the advent of …

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Internet of Things and Digital Marketing

With the Internet of Things rapidly becoming integrated into how we live our life, it stands to reason that it will have a significant impact on digital marketing. As it is, there are already twice as many “things” connected on …

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