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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high-demand, but the critical skills needed to perform as a competitive marketer shift continuously. With the increasing availability of data, marketers have to evolve how they organize and execute campaigns. Data provides new opportunities for …

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Tips for Transitioning from a Sales to a Marketing Career

As sales tactics shift from cold calls and “Always Be Closing” to newer methodologies such as “inbound” and consultative sales, salespeople might find themselves in the midst of an evolution in the marketplace. We see many salespeople wanting to make …

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Tips for Transitioning from Journalism to a Marketing Career

With the increasing popularity of inbound marketing and content marketing, journalists and writers have new options when it comes to career changes. In fact, Harvard Business Review discussed this phenomenon in their article, The Content Market Revolution, saying big brands are poaching …

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Getting a Marketing Job without a Degree

The Bureau of Labor Statistics tells us 216,000 people were employed in marketing in 2012 — and the minimum education requirement was a bachelor’s degree. Yet, with the advent of online certifications, MOOCs, and organizations like GeneralAssembly, it is within …

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How to Become an Inbound Marketer

Once upon a time… Yes, that should have caught your attention. Why? We love stories. That is the magical “secret” at the heart of inbound marketing. Always embracing new ideas and best practices, and letting data drive action, the inbound marketer …

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