lead generation


15 Types of Content Marketing (Including Some You Haven’t Thought of Yet)

Content marketing is not just the written word (although “crawlable” text content is excellent for SEO.) Content can be static or dynamic, audio or visual, sent via email, downloaded on a landing page or shared in a more personalized way. …

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5 Demand Generation Best Practices for IT Service Companies

The IT services industry must grapple with growing competition. From other providers to the evolving self-help SaaS industry, competitors come in all shapes and sizes. There is also enormous opportunity in the IT services industry. Gartner predicts that worldwide IT …

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7 Landing Page Mistakes that Hurt Lead Generation

By Artemus Bryant, Content Strategist Landing pages are by design, websites created to convert visitors into leads. You utilize landing pages to capture leads by offering premium branded content in exchange for a visitor’s contact information. The copy you write …

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Top of Funnel Marketing: Strategies for Acquiring More B2B Leads

The marketing funnel describes the stages of the customer journey: from when an individual first discovers a product to when they make a purchasing decision. Top of funnel marketing targets potential customers at the beginning of the customer journey in …

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Creating a Great Landing Page for Sales Leads

By Nicole Cappella, Content Specialist Digital marketing has transformed the way that businesses reach new audiences, and identify which contacts are ready for sales outreach. This process requires that sales and marketing work together closely, to ensure the right qualifiers are …

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6 Smart Account Based Marketing Examples for B2B Companies

Learn about ABM campaign for B2B companies. Six practical examples of ABM for B2B. Ideas for getting started with account-based marketing.

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15 Critical Inbound Marketing Statistics for B2B in 2021

Updated March 2021. Inbound marketing best practices seem to change constantly. It’s essential to follow the data and see where customers and competitors are heading to keep up with trends. Here are thirteen current inbound marketing statistics that highlight this …

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4 Common B2B Lead Generation Mistakes

Common B2B Lead Generation Mistakes. B2B marketing mistakes to avoid. Some lead generation tactics that simply work better than others.

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Blogging for B2B lead generation marketing

How to use blogging for B2B lead generation. Example blog article types for B2B marketing.

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4 Sales Lead Generation Techniques for the B2B Digital Funnel

Generating sales leads is necessary for success. Learn about four B2B lead generation techniques to close more deals.

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How to Succeed With Account Based Marketing on LinkedIn

How to Succeed With Account Based Marketing on LinkedIn. ABM Marketing tips for Linkedin. Is Linkedin a good platform for account-based marketing?

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Where Does Content Fit into My B2B Marketing Funnel?

Using content in your B2B marketing funnel. Defining the purpose and approach for using content in B2B marketing. Tips to audit your funnel.

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Why You’re Missing Your B2B Marketing Goals (and what to do about it)

Read the most common reasons why marketers fail to meet their B2B marketing goals and how to tweak campaigns for success.

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10 B2B Content Ideas for Websites to Generate Leads

B2B Content Ideas for Websites to Generate Leads. A list of ideas for B2B companies that will improve your conversion pathway for lead generation.

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How to Optimize a Landing Page for IoT – Quick Wins

Optimizing landing pages is one IoT marketing strategy to improve the rate of conversion. Read four quick wins to get started.

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Nurturing Sales Leads 101

Sales leads are often expensive to generate, so when you have a lead ready for outreach, you need to nail down the nurture strategy. It’s often not as simple as sending a single generic email asking for time on someone’s …

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How to Excel at Targeted Marketing for B2B Tech Companies

Targeted marketing is the practice of aiming at an audience target with your campaigns like a bow and arrow, rather than casting a wide net to a general audience. It’s a highly effective way to get the right people to …

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What is Content Marketing?

In order to define what is content marketing, we also want to define the most effective types and define its purpose. Content marketing is a marketing strategy in which you create and publish various educational and sales materials to generate …

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Key Stages + Stats for the B2B Customer Journey

The “old way of sales” for B2B on its way out—prospect, cold call, email repeatedly, hiding pricing info, and pressure to close. If you don’t believe me, consider this statistic:   The vast majority of B2B buyers do research online …

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How to Drive B2B Sales Leads with Problem-Focused Content Marketing

Article by the Ironpaper team. Content marketers, beware: The people who buy technology products and services don’t care how many awards your company has won or how long you’ve been in business. Buyers crave valuable, educational content that helps them …

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Shorter Isn’t Always Better — How to Boost Conversions Without Cutting Content

By Arielle Hurst We hate to break it to you, but there are aren’t any universal silver bullets that will instantly improve your conversion rates. Although some marketers may strike gold during an A/B test and announce, “Orange buttons tripled …

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Landing Page vs Homepage: 5 Strategic Differences 

Both landing pages and a strong homepage are necessary for your digital marketing strategy and website presence. But what is the difference between the two? It’s a great question and one we can answer in a few different ways. In …

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6 Ways to Automate Your Marketing and Sales Alignment With HubSpot

Marketing and sales teams are understanding that they need to align their KPIs and goals to be successful.   In fact, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates, …

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4 SaaS Marketing Strategies to Generate and Retain Users

SaaS marketing should be used to generate leads and new users who are a qualified fit for your business. Unlike shorter term sales, SaaS companies need to generate a large pool of leads who have a clear problem that can …

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How to Build Your Own Business Email List

Over 700 people per month search “business email list” into Google, with many others searching variations on the term. Clearly, marketers and salespeople are still trying to purchase their way into building a contact database.   But purchasing a business …

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How Remarketing Works to Nurture B2B Leads

What is remarketing? A broad definition of remarketing refers to activities, including retargeting, that seek to recapture attention and information from known leads or previous website visitors. Some remarketing strategies include launching paid advertisements to existing leads or to visitors …

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Targeted Advertising and ABM: A High-Converting Strategy for B2B

It’s no mystery that marketing campaigns are becoming more and more targeted. People expect relevancy online. And fewer people have the patience for emails, ads, and other interruptions that aren’t relevant to them.   40.5 percent of survey respondents prefer …

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How to Gather Lead Intel With Progressive Profiling

As B2B marketing teams adopt better CRM technology, they can do more advanced things to manage and convert business leads. Read more: What is Progressive Profiling? Progressive profiling is a great tool for growth teams. It allows marketers and sales …

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How B2B Marketers Can Use HubSpot for ABM

HubSpot is not often advertised as a platform to support account-based marketing. Therefore many businesses don’t consider it when they transition into ABM strategies — that is, targeting specific accounts rather than casting a wide net. But did you know …

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HubSpot vs MailChimp: Is HubSpot Really Worth the Money?

As with any large purchase, it’s easy to take the price tag as the most important factor when deciding if the expense is worthwhile. But transitioning from Mailchimp to Hubspot is not just a question of money, but also the …

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