Is your website measurably driving B2B lead generation, increasing sales opportunities, and deepening engagement with your target prospects? If not, when was the last time you conducted a digital marketing audit? It’s critical to assess web performance and identify your strengths, weaknesses, and opportunities. …
Colleges and universities tout their ability to help graduates compete. But higher education institutions are themselves competing in a densely populated market. California alone had 458 higher education institutions in 2015. Yet staying abreast of trends for education website design can …
With Deloitte telling us the average Americans checks her phone within five minutes of waking up, there’s little doubt that mobile is a major force in marketing. At the same time, mobile devices play a role in eCommerce too. Understanding …
In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …
Marketers understand the value of focusing on specific campaign goals. A microsite represents one more way to do this effectively. For many brands, their primary website represents a political hurdle where frequent updates, marketing experiments and timely updates present a challenge for …
Even before the great earbud controversy of 2016, Apple was facing steep competition for global mobile market share. This article’s collection of iOS mobile market stats are telling about the 1 billion active mobile users of Apple. Apple Market Share …
In an ever-evolving landscape roiled by big data, mobile, turn-key applications, and cloud computing, value-added resellers (VARs) are forced to reinvent themselves as broad IT solution providers. Seeking to adapt in a volatile arena, the VAR marketer might ask: How can …
Spending on worldwide information technology continues to grow with IDC predicting the market will reach $2.252,9 billion this year and $2,461.1 billion by 2019. That’s a lot of market share up for grabs, but how does IT marketing standout? Try …
From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for your business website’s success. 1. Clearly define your value …
Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three …
The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and political dynamics, and technological innovations, according to The Philanthropy Outlook 2016 & 2017. The …
See what we’ve done here by linking our article to Pokémon GO? We’re tying our marketing insights to a relevant trend. Newsjacking such as this can work — when it’s done well. Learn more about this and four other marketing insights …
B2B marketing has evolved greatly with innovations in analytics, publishing tools, understanding of web user behavior, and lead tracking tools. In most cases, the B2B buying cycle is often slow. Often, the reason for this is that the B2B buying …
Put the phone down. You don’t want to cold call. Your prospects don’t want to be cold called. Consider these statistics: The average sales development rep makes 52 calls daily. It takes 18 dials to connect with a single buyer. 84% …
There once was a time, ages ago, or at least decades ago, when Internet visitors wouldn’t question a website with a stodgy layout, some distracting link colors (too often fluorescent), and generic clip art. We all know those days are gone. Design is …
You may have heard the term “ASO” bandied about, but what does it really mean? The acronym stands for three words: App Store Optimization. It refers to a set of techniques used to enhance a mobile app’s ranking in app …
Pop-up stores are temporary retail events, when an online retailer establishes a short-term, physical storefront for the purpose of driving sales, reaching new audiences, and generating buzz. Pop-ups are the retail trend of the moment – and for good reason. …
Mobile has grown past the point of merely driving customers to brick and mortar stores. It has become a central sales point. Mobile customers are task-oriented and brands need to ensure they provide an intuitive mobile eCommerce experience, because unlike desktop …
The practice of web design is a multi-disciplinary exercise. Designers might stand to benefit from adopting a consumer-centric approach that examines analytics, UX research, LEAN process, coding, aesthetics, interactive design theory, cybersecurity, marketing and content strategy. Since websites are often the front …
As the digital world continues to “go mobile”, today’s brands need to evolved their digital presences and take an analytical look at how to properly present themselves online. Considerations include where in the mobile world their constituents are and how …
Websites & email marketing must be designed for mobile A report by Return Path on December 31, 2013 highlights the importance of mobile for email marketing. Over the 2013 holiday season, 51% of all emails were opened on a mobile device. …
Today’s websites are designed, developed and implemented with mobile in mind. Responsive Design, one of the more effective ways to approach designing websites for mobile devices, has quickly emerged as an important way to meet the need. Every decision made …
It is clear that today’s internet users spend significant time viewing websites through their mobile devices and that the percentage will only continue to grow. Today’s websites need to be conceptualized, designed and developed with all devices, from desktop to …
by Jonathan Franchell, CEO of Ironpaper – For more tips and hacks: For iOS app developers, there are some annoying parts of the development process that many developers just hate. For one, only one person can be nominated to be …
We have found that retail stores can more effectively promote products and improve customer service by using tablet or iPad kiosks within the brick-and-mortar retail experience. Tablets offer a more comfortable, elegant, cheaper and user-friendly way for retailers to provide in-store kiosks …
Adobe is releasing Photoshop Touch SDK, which allows users to bridge the potential of mobile with the power of desktop software. The Photoshop Touch SDK allows applications running on the iPhone, Android, Blackberry, and iOS mobile and tablet devices to …
Google is releasing an update to GPE that allows users to bring together two great platforms for development: Android and App Engine, which will allow developers to host their backend service and store their app data on Google’s cloud service. …
