SEO


What is Content Marketing?

In order to define what is content marketing, we also want to define the most effective types and define its purpose. Content marketing is a marketing strategy in which you create and publish various educational and sales materials to generate …

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How to Drive B2B Sales Leads with Problem-Focused Content Marketing

Article by the Ironpaper team. Content marketers, beware: The people who buy technology products and services don’t care how many awards your company has won or how long you’ve been in business. Buyers crave valuable, educational content that helps them …

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15 Types of Content Marketing (Including Some You Haven’t Thought of Yet)

While there are many types of content marketing imaginable and you are only limited by your creativity, sometimes it can help to start with ideas for inspiration. Content marketing doesn’t need to refer to just the written word (although “crawlable” …

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Landing Page vs Homepage: 5 Strategic Differences 

Both landing pages and a strong homepage are necessary for your digital marketing strategy and website presence. But what is the difference between the two? It’s a great question and one we can answer in a few different ways. In …

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B2B Marketing Myths to Drop This Year

B2B marketing is a constantly changing game, and everyone has something to say about best practices. You can read thousands of blog posts about tips, listen to podcasts and webinars, and attend conferences for the latest industry news. But while …

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SEO vs. SEM: What’s the Difference?

Simply speaking, SEO (search engine optimization) refers to improving your website for the purpose of generating organic traffic once people search for keywords in search engines like Google and Bing. On the other hand, SEM (search engine marketing) generally refers …

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Must-Have B2B Lead Generation Strategies for 2019

Did you meet your lead generation goals for 2018? Whether you were right on, above, or just below the bar, 2019 can be a year of even greater growth. You may need to get back to basics while also trying …

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Marketing Goals Examples for B2B Marketing Teams

In the past, marketing teams were concerned with softer metrics like social media shares, video views, and webpage visits. These metrics spoke to marketing value, but not business value i.e. revenue, and it was hard to convince stakeholders to invest …

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My Google Rankings Dropped — What Now?

Have your Google rankings dropped suddenly, or perhaps gradually over time but you are noticing it for the first time now? This can be a serious offense for your website performance and business, especially if you are reliant on organic …

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5 Reasons Content Creators Should Be Looking At Analytics

Content creators might not be in the habit of mining the wealth of analytical data to find clues to what kind of content they should be planning to write or how well existing content is impacting their bottom line. But …

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How to Create a Keyword Strategy for SEO

A keyword strategy is a wonderful way to organize your search marketing activities. We advise that every company starts with a documented strategy before getting too far with content writing or anything else.   Google’s market share in 2017 was …

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7 Common SEO Mistakes That Website Designers Make

Launching a new website for a business can be a hectic period with competing stakeholder agendas. Within this launch period, it’s important to remember to focus on performance goals. SEO should be included as part of these goals. Based on …

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SEO Is Driven By Quality Content That Users Love

The challenge of striking a balance between your SEO goals and user experience is nothing new for marketers, but in recent years, the balance has shifted. Instead of considering the needs of robots and algorithms first, content needs to be …

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Mistakes Small Businesses Make with SEO

Marketing presents an interesting dilemma for small business owners. There is a tremendous amount of information online to small business owners and managers. But the amount of information can be daunting to absorb and put into practice. As with the …

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How to Get a Job in Marketing without a Degree

It may feel impossible, but getting a job in marketing without a degree is entirely possible. With the numerous marketing bootcamps, online certifications, books, articles, and MOOCs available, the field of marketing is changing, and a traditional degree may not …

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Where Should You Focus B2B Marketing Strategy? Builder vs Driver Activities

“If you build it, they will come.” While this motto worked well for baseball enthusiasts in an Iowan farm town, it doesn’t work so well for a results-driven B2B marketing strategy. Why? Because building marketing assets is only half the …

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Small Business Marketing Trends for 2018 – 10 Stats and Insights

Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing …

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Inbound Marketing Statistics: 10 Stats That Demonstrate Impact

As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company …

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How to Optimize a Blog: The Blog Optimization Checklist

Blog optimization is key to maintaining consistent traffic and engaging readers. Instead of simply posting and moving on, businesses should take time to optimize each post to ensure user satisfaction. It’s not just new posts that need optimization; older blog …

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How to Improve a Blog’s Conversion Rate

Building a cadence of publishing with a company blog is only half the battle. Writing and posting quality content is important, but getting people to see the content and then convert is even more critical to a blog’s success. This …

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Does Load Time Impact SEO?

The speed of a website or web page to completely load in a browser is a significant factor in SEO. For context, page load time (or page speed) is the time it takes to fully display the content on a …

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5 B2B Content Marketing Stats that Tell What Buyers Really Think

Based on a Statista report, “Content marketing in the U.S.,” B2B and B2C marketers may not know exactly what their buyers are thinking. The company interviewed both marketers and consumers to put together this report dissecting content marketing trends in …

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Databox Template: “Monthly Lead Generation Dashboard” – Databoard by Ironpaper

Our clients came to us because they wish to accelerate growth. One of the key components for growth acceleration is gaining deeper visibility into marketing and sales performance. For this reason, we started using near real-time dashboards and analytics to …

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Does HubSpot Work With WordPress? — Using HubSpot with WordPress. A Quick Guide.

We get this question a lot. It’s not surprising considering both platforms (HubSpot and WordPress) are the top in their respective areas of focus. WordPress is, by far, the most popular CMS in the world and is used by nearly 75 …

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Top 5 Most Common B2B Marketing Mistakes

Learning from both success as well as failure is essential for modern day marketers. To this purpose, we share our perspective on the top 5 most common B2B marketing mistakes. These lessons we learned from working with B2B organizations of …

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Top Strategies to Manage Marketing Data Overload And Increase Success Rates

Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …

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Blog Strategy for Technology Companies, From SEO to CTAs

Blogging is an excellent way for technology companies to generate traffic, increase leads, and showcase industry expertise. And a blog strategy for technology companies pays off. According to Hubspot: Companies that published 16+ blog posts per month got almost 3.5X …

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SEO for Technology Companies – Best Practices and Practical Tips

Search engine optimization is important for every B2B company. However, SEO for technology companies is especially crucial, because in the tech market, you’re competing against many companies who also have a strong online presence. Your leads are tech-savvy, and in …

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How to Generate Leads for Software Development Projects

The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn’t sustainable, and it often has diminishing returns if organizations get labeled as spammers. To generate …

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5 Smart Web Design Tips for Software Companies

Software and technology companies often build marketing campaigns where the brand website acts as a central hub and conversion tool. Software company web design tips. How to design a great software company website. Improve marketing and lead-generation for website. Web design for software company.

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