stats and trends
Account-Based Marketing on LinkedIn: Does it Work for B2B?
LinkedIn is one of the most successful channels for account-based marketing that we’ve seen for our clients at Ironpaper. When it’s paired with other ABM channels and strategies, LinkedIn can be used to create demand generation and engagement among your …
13 Critical Inbound Marketing Statistics for B2B in 2019
While the methodology behind inbound marketing is evergreen, the tactics used to grow and stay relevant are always evolving year to year. It’s important to follow the data and see where customers — and competitors — are heading. Here are …
Smart Car Statistics – The Increasingly Digital Experience of the Connected Vehicle
In the decades since Model Ts starting rolling off the conveyor belt and sparked a national obsession, cars have been many different things to the American people. They have served as dining rooms for busy families, status symbols for those …
Tagged analysis, B2B, Internet of Things, stats and trends
Enterprise IT spending statistics for 2018
The Many Unpredictable Factors That Influence Enterprise IT Spending in 2018 Predicting growth and the related costs in certain parts of an enterprise can be as simple as plugging numbers into a formula. If you’re adding more desks to your …
Tagged analysis, B2B, B2B sales, stats and trends
How Effective is Linkedin for B2B Marketing? These 20 Stats Say it All
These 20 Stats Prove LinkedIn Must be Part of B2B Marketing LinkedIn is a powerhouse social network for B2B marketers. Built for business networking, LinkedIn works exceptionally well for B2B lead generation, making it one of the top tactics for B2B …
15+ B2B Marketing Statistics: What is Relevant for 2018
B2B marketing statistics and trends show the industry’s shift towards a more digital strategy. B2B marketers now heavily rely on content market tactics to bring in leads and grow the lead pool. Below are 15+ statistics that show how B2B …
20+ Sales Statistics that Matter for 2018
Sales tactics have changed over the past few years. Companies that have shifted from intensively relying on cold prospecting to improving on inbound tactics and lead nurturing to be more competitive in the marketplace and win more clients. Understanding the …
Small Business Marketing Trends for 2018 – 10 Stats and Insights
Most small business owners and employees play many roles within the company. In some organizations, different members of the team jump in to help with marketing, and in other organizations, a single person must develop and execute the entire marketing …
Inbound Marketing Statistics: 10 Stats That Demonstrate Impact
As we move towards a new year, businesses often take time to reflect on what strategies worked and what didn’t work. Organizations think about what tactics to implement in Q1 and what tactics to retire with 2017. If your company …
Top Strategies to Manage Marketing Data Overload And Increase Success Rates
Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech, the outsized concern is feeling overwhelmed due to the amount of data …
15 Important Manufacturing Marketing Trends and Statistics
Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may …
15 Digital Marketing Trends for B2B Technology Companies
As technology trends advance each year, redefining buyers’ expectations, so do digital marketing trends for B2B technology companies. So how can tech software, product, and service companies reach buyers with cutting-edge digital marketing trends? Technology marketing executives in the SaaS, IT, and …
Internet of Things Market Analysis: 20+ Statistics on the IoT Opportunity
The Internet of Things (IoT) is growing at a rapid pace; Intel predicts 200 billion devices will be connected by 2020. Furthermore, the opportunities that comes with IoT are vast. And companies across the globe are investing in this new technology …
Statistics and Trends for Nonprofit Website Content
Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do more than tell your story and educate visitors about …
Digital Advertising Trends and Forecasts to Watch in 2017
What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising Trends: Overall Spend Overall, digital advertising thrives as a popular marketing tactic. Digital …
Inbound vs. Outbound: Statistics That Make a Difference
While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. But first, what is the difference? Outbound Marketing includes tactics such as ads, direct mails, trade …
6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)
If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the success of your website, to lead generation, …
5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)
Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your campaign during execution, oftentimes you can pinpoint the …
Technology Statistics for 2017 (And How They Impact B2B Marketing)
Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to increase slightly (50%) or greatly (20%) in 2017 (Walker Sands). …
How to Use Marketing Data for B2B Company Growth
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing professionals state that a lack of quality data is their biggest barrier …
Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017
1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General brand awareness Donor retention But how can nonprofit marketers meet these goals in 2017 …
20+ Content Marketing Statistics, and What They Mean for You
Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found 96% of marketers identifying content marketing as a …
Tagged analysis, B2B, B2B sales, demand generation, digital marketing, digital PR, SEO, stats and trends
B2B Inbound Marketing: Innovative Strategies You Need by 2018
By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative, technology-driven strategies to implement this year. By current trends, …
Marketing Your B2B Technology Company? You Need These Tools
As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in tools for important B2B marketing functions: like …
LinkedIn Marketing in 2017: What B2B Businesses Need to Know
LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring conversations and content to the forefront,” says LinkedIn. 50% …
Website Metrics That are Critical to Sales Growth (And Measuring Website ROI)
According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring — and do they really indicate sales growth? To tackle this question, we’ll cover …
The Growth of eServices: Stats and Trends
With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is further demonstrated by the stats and trends …
Tagged analysis, stats and trends, web strategy
Search Advertising Statistics and Trends
This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising, marketers can take the time saved to tweak their search …
Web Design Statistics for 2017
“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet users in North America as of June 2016. …
The Increasing Importance of Mobile for Marketing
In a year-ending roundup of SEO trends, strategist Gianluca Fiorelli stated “Mobile search is all search.” Observing Google is shifting to mobile-first indexing, he noted, “after 18 years of prioritizing desktop, now we have to prioritize mobile.” This blog addresses …
