web development


How website redesign drove measurable business value for a leading artificial intelligence company.

An Ironpaper Client Success Story. Arago (www.arago.co) has an underlying mission to give people back the time they are currently spending in mindless processes—helping to drive more value from human endeavors. What they do with operations automation is reminiscent of …

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7 Must-Have Best Practices for B2B Websites

From speed to conversion, many factors play into a successful website. But while design trends might change, best practices for B2B websites are generally evergreen. Follow these 7 must-have tips for your business website’s success. 1. Clearly define your value …

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How will voice search impact SEO?

Some 55% of teens and 41% of adults use voice search more than once a day, according to Google. Yet what does this search process transformation mean for marketers? How will voice search impact SEO? Voice Search Trends Just three …

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10 Important Marketing Acronyms and What They Mean

No one likes to waste time with full words any more, right? OMG. LOL. A review of discussion among marketers highlights that acronyms are as common in this industry as in any other form of communication. Without wanting to risk …

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What is Progressive Profiling?

What is progressive profiling? It’s a practice modern marketers use, often with the help of marketing automation, to gather lead intel incrementally to benefit conversion rates. How does progressive profiling work? With marketing automation software offering dynamic or smart form fields, …

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Nonprofit Sector Stats & Trends in the Nonprofit Industry

The nonprofit sector is experiencing several transformative shifts bringing new challenges and opportunities. The biggest among these are the changing demographics of givers, tumultuous economic and political dynamics, and technological innovations, according to The Philanthropy Outlook 2016 & 2017. The …

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Best practices for small business websites

75 percent of users admit to making judgments about a company’s credibility based on their website’s design. – Stanford University   Increasing revenue is a big goal for businesses of any size. A survey, State of Small Business Report, of …

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10 Trends in Web Design Today

With 93% of buying cycles beginning with an online search, a business website needs to efficiently communicate value proposition, aesthetically appeal to users, and offer optimal user experience — across devices. After all, 40% of smartphone and tablet owners search for …

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Responsive Web Design Statistics That Matter

Relevance is a key element of marketing success. Your website is no longer relevant today if it is not mobile-friendly. You need Responsive Web Design. Responsive Web Design, or RWD for short, is one of the more effective ways to …

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5 Reasons Your Website May Be Failing

In many cases, your company website is your audience’s first impression of your business, so it’s critical that it works optimally, supports your objectives, and achieves the results you want. As such, if it’s not generating leads, driving sales, and …

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Benefits of Growth Driven Design Over Traditional Web Design

Hearing more Growth Driven Design (GDD) hype without knowing what the fuss is about might prompt you to shout expletives (drop that middle D and you’re already there). Don’t fret, we are here to help. You may understand that Growth Driven …

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What is Growth Driven Design?

Maybe you see yourself as a modern day Tevye embracing “tradition” as enthusiastically as he does to begin Fiddler on the Roof. Yet, a thoughtful comparison of traditional web design to growth driven design may be compelling enough to have …

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5 Demand Generation Best Practices for IT Service Companies

Though there are enormous opportunities to be had in the IT services industry today, the competition is also growing by the minute. Not only do organizations need to establish their prominence over other IT consultancies and service providers, but they also …

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Web Design Trends for IT Companies

As the IT landscape becomes more competitive, significant, and full of opportunities than ever, it’s increasingly important to ensure that your enterprise’s website is fresh, attractive, user-friendly, and engaging. As such, this article outlines the latest web design trends for …

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WordPress Website Statistics

As the world’s most popular content management system, WordPress powers more websites than any other CMS on the market. This article features a collection of statistics that demonstrate just how ubiquitous WordPress has become – and how much people and …

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Most Common Website Lead Generation Problems

Continuously generating quality leads for your sales team isn’t something that happens on its own. The “if we build it, they will come” approach (sadly) rarely works. Lead generation takes consistent, careful consideration and optimization of your website, SEO, and content …

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How to Improve B2B Website Conversion Rates

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of premium content, filling out a form to become a lead, subscribing to your newsletter, or requesting …

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How Do I Improve My Website’s Conversion Rate?

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your newsletter. Improving your conversion rate is extremely …

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4 Reasons Website Homepage Sliders are Bad for Business

Sliders are a widely used design feature on website homepages for businesses of all kinds. Part of their popularity is because organizations have a hard time making a decision on a single message to share with new visitors, lack the …

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4 Key Benefits of Using Hubspot with Shopify

There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping …

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Defining a business strategy for websites

Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, …

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7 Ways to Improve Online Ticket Sales

The last thing any organization wants is to be left with unsold tickets on event day. To prevent this from happening, it’s important to make sure your online ticket sales are as strong as possible, by strategically promoting and spreading …

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5 SEO Best Practices for Enterprise Websites

Large enterprises have unique objectives when it comes to SEO. While smaller organizations are looking to educate people about their company, enterprises tend to have brand recognition already. Especially for large organizations in the rapidly advancing technology space, their goals …

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8 Benefits of Google Tag Manager

Seeing as the marketing world is a buzz with talk of Google Tag Manager, or GTM, we’ve created the following resource to summarize what GTM Is, why it’s important, and the eight key benefits it offers to your organization. What …

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What is Growth Hacking?

Growth hacking is a marketing technique that has been championed by technology startups that achieved rapid user adoption. It involves using creativity, social metrics, analytical thinking, and data to gain exposure for your brand and achieve exponential, sustainable, and scalable growth …

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6 Marketing Hacks for Shopify eCommerce Websites

The marketing world is a buzz with its latest obsession: growth hacking. Known as the strategy that helped brands like Facebook, Uber, and DropBox achieve astounding growth during their start-up phases, growth hacking is the art and science of finding …

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7 Critical Mobile Fundraising Trends for Nonprofits

Mobile fundraising is taking the nonprofit world by storm – primarily because it’s so effective and the user adoption trend toward mobile is increasing dramatically.Mobile fundraising involves organizations reaching out and connecting with current and potential supporters via mobile device, …

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Is WordPress a Good Choice for Education Websites?

WordPress is an excellent content management system (CMS) for education websites. In fact, a large number of colleges and universities around the world already employ WordPress for their sites, including Harvard Law School, Cornell University, MIT, Duke, Vanderbilt University, the …

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7 Best Practices for Designing Event Microsites

Microsites are branded, one to three page websites, that are hyper-focused on a specific goal, campaign, or event. They operate as independent websites (sometimes on a temporary basis), however they are also distinctly connected to the organization’s parent site. Using …

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6 Landing Page Design Best Practices

Landing pages play a crucial role in making sure your inbound marketing strategy is successful. Landing pages are the culmination of your lead generation efforts. When visitors arrive on these pages as a result of your SEO, social media, PPC advertising, and …

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