web development


5 Best Practices for Nonprofit Website Design

As a nonprofit, your website is critical to the organization’s long-term success. A strong online presence can help you raise money, engage new and existing donors, attract supporters, create media opportunities, and spread the word about your mission. As such, …

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6 SEO Best Practices for eCommerce Websites

SEO for eCommerce sites is a slightly different  practice than SEO is for other websites. The basics are the same – companies of all kinds need to publish relevant content; target broad and long tail keywords; and earn quality links. However, …

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Statistics on Marketing Personalization

Marketing personalization is becoming increasingly important for companies of all sizes, in all industries. Not only does it increase conversion rates with key audiences, it also allows companies to deliver the relevant and helpful user experience today’s consumers and B2B …

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How Nonprofits Can Build a Case for Recurring Monthly Donations

Recurring donations are monetary gifts that donors commit to giving to your organization on a schedule–typically monthly. Once the donor selects a monthly gift amount and enters their credit card or banking information, their donation is automatically deposited into your …

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8 Donation Page Tips for Nonprofits

We partner with quite a few nonprofit organizations here at Ironpaper, and we know firsthand that your donation page has the power to make or break your fundraising efforts. Unfortunately for many nonprofits, donation websites and pages are often neglected, …

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Statistics on Digital Marketing Opportunities in 2015

The following article features a collection of statistics concerning the latest digital marketing opportunities. We looked at statistics from surveys, studies, and industry predictions from the past two years to compile this collection of statistics, meant to help companies and …

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How to Select the Right Web Design Agency

The Internet has transformed the way we shop, connect, research companies, discover products, understand solutions, and do business. As a result, your company website is more important than ever before. It now plays a number of critical roles, including number …

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The Importance of a Mobile Responsive Website

Responsive design is a way of designing and developing a website so the content, images, and site structure provide an optimal, seamless viewing experience across a wide variety of devices — from desktop to tablet to smartphone. As of April 21, …

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What is the Best CMS for a Nonprofit Website?

A content management system, or CMS, is the administrative system of your nonprofit’s website that allows your team to add, edit, and manage content quickly and efficiently. A CMS can make it easy for your organization to publish new pages, add news …

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The Benefits of Website Personalization for B2B Companies

  Amongst best-in-class B2B content marketers, 71 percent tailor content to the profile of the decision maker. – The Content Marketing Institute     By 2018, 70 percent of B2B e-commerce sites will offer personalized features for customers. – Gartner …

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What impact will a website redesign have on my business?

As a digital agency specializing in web design and development, we hear this question a lot.  And we get it – a website redesign requires time, money, and resources. Your company wants to be certain that your investment will have a …

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Web Design Best Practices for Financial Service Companies

  Financial service companies cannot overlook the benefits associated with an engaging, customer-driven, and thoughtfully designed website.   A compelling online presence can differentiate your company from the competition by communicating your credibility, trustworthiness, and authority in the industry. It …

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Is WordPress an enterprise level CMS?

WordPress is the world’s top and most popular Content Management System (CMS), and the platform is used by about one fourth of all websites across the globe. Additionally, WordPress is used for websites large and small–as it is highly adaptive to the needs …

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Benefits of Shopify for eCommerce Startups

It’s a great time to be an e-commerce startup. According to AmericaCommerce, eCommerce is a $220 billion dollar market in the U.S. alone – and growing by nearly 17% every year. By 2017, online retail sales are predicted to reach …

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Is WordPress good for nonprofits?

The benefits of WordPress for nonprofits. Is Wordpress good for nonprofits? At Ironpaper, we work hard to understand the needs of each nonprofit organization clients in order to make the best content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the platform for nonprofits.

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Benefits of HubSpot COS for Telecom Companies

The HubSpot COS (Content Optimization System) offers many perks for telecom companies across the board. From radio and television, to telephones to computer networks, satellites, and the Internet – the HubSpot COS can be highly useful for each kind of telco. …

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Benefits of HubSpot COS for SaaS websites

Benefits of HubSpot COS for SaaS websites. The HubSpot COS (Content Optimization System) is an outstanding tool for SaaS companies. Find out why… Ironpaper is a web design agency focusing on Hubspot COS for SaaS companies.

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Best WordPress Plugins for Nonprofit Websites

Always on the lookout for ways to improve your nonprofits website and its performance? If the site is built on WordPress, there are many great plugins to choose from. Each of these serve as a quick fix. When used correctly, they …

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Best Donation Tools for Nonprofits

There are many online donation tools available for nonprofits – how can one choose what’s best for their organization? We narrowed down on a few tools that are great for nonprofits and donors alike. Not only are they affordable for …

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Why your best salesperson is your website

The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business’s best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in …

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How to block search engines in WordPress

For websites in production, it is a good idea to block search engines from accessing your content and caching your website for search. WordPress makes it easy to block Google and other search engines. To block Google and search engines in WordPress Click …

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Corporate web design tips for 2014

There are many tools in the digital marketing arsenal for corporations and enterprises, but perhaps none as important as the corporate website. Websites play a role in lead generation, brand visibility, PR, customer nurturing, sales and sales nurturing, partner communications, …

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Best practices for website performance

Website performance is a critical part of user-experience, but many web designers forget many website performance best practices. Following these best practices for website performance can help to dramatically improve a site’s user-experience, scalability and SEO. Website performance best practices These …

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WordPress Multisites and their SEO Advantages

Not only is WordPress the leader when it comes to website management for small to medium businesses, but they have also created ways to make it easier for the user to build their search engine optimization. Creating multisites allows users …

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How To Write a Website Design Request for Proposal

How to create an easy yet effective website design request for proposal. Drafting a request for proposal can be a tedious and dreary process. Companies seeking a vendor frequently write out exhaustive checklists containing dry information and / or questions. …

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Don’t forget the WordPress cache!

Caching is a vital factor in improving a website’s overall performance. In WordPress this is especially true since the CMS creates HTML pages dynamically. PHP code working with MySQL database queries create the live site pages that a visitor experiences. …

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WordPress websites shouldn’t be plugin crazy

When you install a plugin, you are essentially putting someone else’s code within your website. Not all plugins are well-coded. Some are fantastic, while others are less so. Some plugins could pose risks to a website–from causing security issues and …

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Improve website conversion rates

Conversion rate is one of the most important metrics to measure on a business website. There are a number of factors that an organization can optimize to improve website conversion rate. Improve website conversion rates by optimizing these factors: Provide …

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10 Web Design Statistics

The practice of web design is a multi-disciplinary exercise. Designers might stand to benefit from adopting a consumer-centric approach that examines analytics, UX research, LEAN process, coding, aesthetics, interactive design theory, cybersecurity, marketing and content strategy. Since websites are often the front …

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Product launch digital marketing

Many marketers understand that product launches don’t always demonstrate their worth in the first year. For product launches, marketers need to create the proper buzz, educate about the product and build relationships. These activities need to be measured for performance, …

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