B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Inbound Marketing Tips for Building Donor Retention

Acquiring donors and driving new donations may be the top mission of non-profit organizations. But a close second should be donor retention. Over the last 10 years, donor and gift or dollar retention...

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Statistics and Trends for Nonprofit Website Content

Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do...

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4 Nonprofit Website Design Best Practices for More Donations

As a nonprofit, your website is critical to your organization’s long-term success. A strong online presence can help you: Raise money Engage new and existing donors Attract supporters Create media...

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How to Do a Nonprofit Content Audit (That Doesn't Take Forever)

Nonprofit content marketers struggle with a few top content challenges, according to the Content Marketing Institute/Blackbaud: Measuring content effectiveness (54%) Producing engaging content (53%)...

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How to Make an Impact With Nonprofit Newsletter Content

Your nonprofit newsletter content is essential to spread news, bring in donations, and keep in touch with advocates. But while having a dedicated person to deploy email would be ideal, many...

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How to Get $10,000 in a Google AdWords Grant for Your Nonprofit

As a nonprofit, exposure to a wide audience is huge. But that can be costly and time consuming. Little known to many nonprofits, there's an opportunity to shine online: a $10,000 monthly Google...

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How One Nonprofit Marketing Strategy Increased Donations by 56%

What does a successful nonprofit marketing strategy look like? Well, as a nonprofit marketer, you might have plenty of ideas for marketing. But still, with a busy schedule and limited budget, it can...

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Nonprofit Marketing Statistics: Preparing Your Strategy Through 2017

1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General...

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9 Amazing Nonprofit Marketing Ideas That Will Increase Online Donations

Giving back is growing, much to the delight of nonprofits. It's more important than ever for marketers to keep up with new nonprofit marketing ideas. In fact: Total giving is expected to increase...

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How to Mobilize Donors With Nonprofit Content Marketing

It's true: Nonprofit marketing faces many challenges today. In particular, nonprofit marketers must adapt in the rapidly shifting fundraising landscape — And rely on tight budgets to get the job...


Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.