Mobile devices had an impressive eCommerce performance this holiday season. This momentum will most likely continue in 2013 says an eMarketer forecast.
As eCommerce websites are ever becoming a vital part of a retailer's business strategy, mobile is becoming a strong consideration for eCommerce. The eMarketer forecast expects retail mobile eCommerce sales expanding to $38.4 billion in 2013--equaling 15% share of all retail eCommerce sales.. This is a growth of up 56% year-over-year.
Tablets are the element most responsible for this growth of mobile shopping. Tablets become the dominant mobile eCommerce force last year with 56.2% share.