B2B Articles - Jan 12, 2013 10:39:53 AM

Mobile to become 15% of eCommerce retail this year

Mobile devices had an impressive eCommerce performance this holiday season. This momentum will most likely continue in 2013 says an eMarketer forecast.

eCommerce sales forecast for future

As eCommerce websites are ever becoming a vital part of a retailer's business strategy, mobile is becoming a strong consideration for eCommerce.  The eMarketer forecast expects retail mobile eCommerce sales expanding to $38.4 billion in 2013--equaling 15% share of all retail eCommerce sales.. This is a growth of up 56% year-over-year.

Tablets are the element most responsible for this growth of mobile shopping. Tablets become the dominant mobile eCommerce force last year with 56.2% share.

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