Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends.
According to studies by eMarketer, advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. Previous estimates were lower in their predictions. The report and prediction state that $3.37 billion will be spent on programmatic in 2013 and $4.66 billion will be spent in 2014.
Reference: Programmatic advertising can support automatic triggers or be served according to rules designed by software and algorithms. Typically, Programmatic advertising is planned in advance by marketing agencies or professionals.
SOURCE: eMarketer provides new advertising spend estimates each quarter