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B2B Articles - Nov 30, 2013 1:42:17 PM

Programmatic online advertising in 2013 points to increases in 2014

Programmatic advertising is very popular among online marketers. It's popularity is growing. Advertising analysts have been struggling to lock down a forecast and report of 2013 advertising trends.

According to studies by eMarketer, advertisers will now spend 75.3% more on programmatic advertising in 2013 than they did last year. Previous estimates were lower in their predictions. The report and prediction state that $3.37 billion will be spent on programmatic in 2013 and $4.66 billion will be spent in 2014.

Programmatic Ad Spend Estimate

Reference: Programmatic advertising can support automatic triggers or be served according to rules designed by software and algorithms. Typically, Programmatic advertising is planned in advance by marketing agencies or professionals.

SOURCE: eMarketer provides new advertising spend estimates each quarter

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