Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents to rank a list of marketing objectives in order of priority to better understand the tactics of digital content marketing with this group of mostly B2B marketers.
Curata’s study reveals that the top priority for marketers this year is to drive sales and leads. Customer engagement was a second choice with the group.
In a similar study by Strongview of 387 business leaders that focused on 2014 goals with email marketing, increasing subscriber engagement was a top priority for 2014. Growing opt-in lists and improving segmentation and targeting capabilities came in second position. Engagement with customers/buyers/influencers ranks strongly for both digital content marketing and email marketing, between the two studies.