B2B Articles - Jan 13, 2014 9:09:22 PM
Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents to rank a list of marketing objectives in order of priority to better understand the tactics of digital content marketing with this group of mostly B2B marketers.
Curata’s study reveals that the top priority for marketers this year is to drive sales and leads. Customer engagement was a second choice with the group.
In a similar study by Strongview of 387 business leaders that focused on 2014 goals with email marketing, increasing subscriber engagement was a top priority for 2014. Growing opt-in lists and improving segmentation and targeting capabilities came in second position. Engagement with customers/buyers/influencers ranks strongly for both digital content marketing and email marketing, between the two studies.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
New York Agency
B2B marketing
B2B Content
Demand generation agency
Digital Marketing
Account-Based Marketing
ABM for SaaS
ABM for energy
Demand generation campaigns
Industry marketing
Privacy Policy
First-party data marketing
SaaS marketing
SEO for B2B
IoT Marketing
B2B Marketing for IoT Companies
HubSpot Agency
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
ABM for AI companies
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.