---
title: Privacy concerns online impact business negatively
description: Top privacy concerns for online activity. Consumer privacy concerns online with ecommerce, banking, social media and mobile apps.
---

[Web design & marketing tips by Ironpaper ](https://www.ironpaper.com/current)

# [Privacy concerns online impact business negatively](https://www.ironpaper.com/current/2014/02/privacy-concerns-online-impact-business-negatively)

 Written by [Ironpaper](https://www.ironpaper.com/current/author/admin) | Feb 5, 2014 8:31:07 PM

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online.  This worry affects business negatively.

The largest areas of concern for online privacy are (listed in order of concern):

1. eCommerce
2. Banking
3. Social media
4. Mobile apps

76% are more likely to check websites and apps for a privacy certification or seal, which shows the importance of [website trust-factors](https://www.ironpaper.com/webintel/articles/optimizing-website-for-trust/). These trust factors include clear privacy policies, design, technology and affiliations of a brand.

Privacy concerns also appear to be on the rise across these popular online activities listed above. With mobile, privacy concerns focus on mobile app usage. About 85% reporting some worries this year moves the level of concern up 8 points from the previous year.

**Negative impact on business**

- 96% of over 65 year olds avoid businesses they do not trust. Privacy plays a large role in such trust.

SOURCE:  Survey conducted online by Harris Interactive on behalf of TRUSTe, Inc. (December, 2013)

 

[View full post](https://www.ironpaper.com/current/2014/02/privacy-concerns-online-impact-business-negatively)

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