B2B Articles - Feb 5, 2014 3:31:07 PM

Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online.  This worry affects business negatively.

The largest areas of concern for online privacy are (listed in order of concern):

  1. eCommerce
  2. Banking
  3. Social media
  4. Mobile apps

76% are more likely to check websites and apps for a privacy certification or seal, which shows the importance of website trust-factors. These trust factors include clear privacy policies, design, technology and affiliations of a brand.

privacy concerns with social media

Privacy concerns also appear to be on the rise across these popular online activities listed above. With mobile, privacy concerns focus on mobile app usage. About 85% reporting some worries this year moves the level of concern up 8 points from the previous year.

Negative impact on business

  • 96% of over 65 year olds avoid businesses they do not trust. Privacy plays a large role in such trust.

SOURCE:  Survey conducted online by Harris Interactive on behalf of TRUSTe, Inc. (December, 2013)


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