---
title: B2B Lead Generation Statistics
description: B2B lead generation statistics. Top stats for B2B marketing, sales, and lead generation. Factors influencing B2B marketing teams.
---

[B2B Marketing Insights by Ironpaper ](https://www.ironpaper.com/webintel)

# [B2B Lead Generation Statistics](https://www.ironpaper.com/webintel/articles/b2b-lead-generation-statistics)

 Written by [Ironpaper](https://www.ironpaper.com/webintel/author/admin) | May 09, 2016

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of a lead. How about thinking of a lead as an identifiable person who has expressed interest in your product or service.

Here, we use some of them to tell a current story about the trends in [B2B lead generation](https://www.ironpaper.com/b2b-lead-generation).

Lead generation is the most important goal of B2B content marketers in 2016. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

 

> "93% of the B2B buying process begins with an Internet search." — Pinpoint Market Research

 

> "76% of B2B buyers leverage three or more information channels when researching a purchase." — Blue Nile Research

 

Related article:  [Where To Get B2B Sales Leads](https://www.ironpaper.com/webintel/articles/where-to-get-b2b-sales-leads)

 

> "78% of marketers rely on Google Adwords and social media advertising to raise awareness of their brand." — Formstack

 

> "B2B companies that blog generate 67% more leads per month than those that do not blog." — Openview

 

> "70% of people would prefer to learn about a company through articles (rather than an advert)." — Demand Metric

 

> "64% of B2B marketers have generated leads via LinkedIn, 49% through Facebook, and 36% through Twitter." — Pinpoint Market Research

 

> "31% of B2B marketers say sales lead quality is the most important metric used." — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

 

Related article:  [4 Tips to Improve Your B2B Sales Funnel](https://www.ironpaper.com/webintel/articles/4-tips-to-improve-your-b2b-sales-funnel)

 

> "67% of B2B marketers say their primary goal in measuring efforts is better quality leads." — Formstack

 

> "Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages." -Hubspot
> 
>  

> "SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate." -Search Engine Journal

 

> "60% of all organic clicks go to the organic top 3 search results." -Business2Community

 

> Brands relying on inbound marketing save over $14 for every new customer acquired. — Openview

 

> 61% of effective marketers meet daily or weekly to discuss progress of content marketing program. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

 

> 62% of B2B companies outsource their content marketing. — Demand Metric

 

Sources  
B2B Content Marketing Benchmarks, Budgets, and Trends: North America (2015, Sept. 15). https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

Blue Nile Research’s Safran, B. & Allswang, G. (2015, Oct. 19). The Content that Compels People to Buy. https://bluenileresearch.com/compeltobuy/

Demand Metric’s Content Marketing Infographic. (n.d.) https://www.demandmetric.com/content/content-marketing-infographic

Formstack’s Work Smarter, Accomplish More Report. (2016). https://www.formstack.com/report/lead-capture-2016

Pinpoint Market Research & Anderson Jones PR’s Jones-Mitchell, J. (2015, June 27). Social Media Stats for B2B Lead Generation. https://www.slideshare.net/JenniferJonesMitchell/social-media-stats-for-b2b-lead-generation

Openview’s The State of B2B Content Marketing: 25 Need-to-Know Stats. (2015, July). https://labs.openviewpartners.com/wp-content/uploads/2015/07/Content-Marketing-Infographic.png

Hubspot, Lead Generation Lessons from 4,000 Businesses, 2011

[View full post](https://www.ironpaper.com/webintel/articles/b2b-lead-generation-statistics)

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