B2B lead generation statistics

When it comes to lead generation, there are many studies and resulting statistics available online. There are even a number of different definitions of lead. How about thinking of a lead as an identifiable person who has expressed interest in your product of service.

Here, we use some of them to tell a current story about the trends in B2B lead generation.

Lead generation is the most important goal of B2B content marketers in 2016. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

93% of the B2B buying process begins with an Internet search. — Pinpoint Market Research

76% of B2B buyers leverage three or more information channels when researching a purchase. — Blue Nile Research

78% of marketers rely on Google Adwords and social media advertising to raise awareness of their brand — Formstack

B2B companies that blog generate 67% more leads per month than those that do not blog. — Openview

70% of people would prefer to learn about a company through articles (rather than an advert) — Demand Metric

64% of B2B marketers have generated leads via LinkedIn, 49% through Facebook, and 36% through Twitter. — Pinpoint Market Research

31% of B2B marketers say sales lead quality is the most important metric used. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

67% of B2B marketers say their primary goal in measuring efforts is better quality leads. — Formstack

Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. -Hubspot

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

60% of all organic clicks go to the organic top 3 search results. (Business2Community)

Brands relying on inbound marketing save over $14 for every new customer acquired. — Openview

61% of effective marketers meet daily or weekly to discuss progress of content marketing program. — B2B Content Marketing Benchmarks, Budgets, and Trends: North America

62% of B2B companies outsource their content marketing. — Demand Metric

Sources
B2B Content Marketing Benchmarks, Budgets, and Trends: North America (2015, Sept. 15). https://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

Blue Nile Research’s Safran, B. & Allswang, G. (2015, Oct. 19). The Content that Compels People to Buy. https://bluenileresearch.com/compeltobuy/

Demand Metric’s Content Marketing Infographic. (n.d.) https://www.demandmetric.com/content/content-marketing-infographic

Formstack’s Work Smarter, Accomplish More Report. (2016). https://www.formstack.com/report/lead-capture-2016

Pinpoint Market Research & Anderson Jones PR’s Jones-Mitchell, J. (2015, June 27). Social Media Stats for B2B Lead Generation. https://www.slideshare.net/JenniferJonesMitchell/social-media-stats-for-b2b-lead-generation

Openview’s The State of B2B Content Marketing: 25 Need-to-Know Stats. (2015, July). https://labs.openviewpartners.com/wp-content/uploads/2015/07/Content-Marketing-Infographic.png

Hubspot, Lead Generation Lessons from 4,000 Businesses, 2011