A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing
By Kaci Antoine, Content Specialist It’s time for IT marketers to expand beyond traditional formats and embrace more innovative ideas for capturing attention online. Strategies like personalization,...
Lead Generation, content marketing, B2B Marketing
By Kaci Antoine, Content Specialist Social media is an important channel for connecting with B2B buyers who are researching purchases before buying. Seventy-five percent of B2B buyers and 84% of...
Lead Generation, digital marketing, content marketing, B2B Marketing
By Kaci Antoine, Content Specialist Lead generation is a key strategy for expanding your business, and savvy B2B SaaS companies have many proven lead generation techniques at their disposal. However,...
digital marketing, content marketing, online marketing, B2B Marketing
By Steven Rafferty, Content Specialist Content is one of the most crucial tools for inbound B2B Marketing. That means creating compelling content is the key to achieving better results. But there’s a...
content marketing, B2B sales, online marketing, B2B Marketing
By Mason W. Stevenson, Senior Content Specialist Just a few years ago, webinars were not the preferred choice of most businesses. In-person, face-to-face events were considered one of the most...
Lead Generation, web strategy, online marketing, B2B Marketing
By Chantel Hall, Marketing Content Specialist Today — Friday, July 1— marks the end of text ads on Google. Starting today, all new text ads on Google search will be responsive ads. Old text ads will...
Sales enablement, digital marketing, B2B sales, B2B Marketing
By Kaci Antoine, Marketing Content Specialist The sales cycle of a small-to-medium B2B company can last as long as 60 days, while enterprise sales cycles can last six months or longer.¹ Implementing...
digital marketing, Knowledge Base, web strategy, B2B Marketing
By Chantel Hall, Marketing Content Specialist Last month at their annual live event, Google Marketing introduced a wealth of new tools for marketers. Two Ironpaper team members, Daniel Traicoff,...
We are thrilled to announce that Ian Smith has been promoted to our first Group Account Director (GAD). The Ironpaper GAD plays a crucial role in Ironpaper’s growth. As part of the growth team, the...
B2B, SEO, Lead Generation, Sales enablement, social media marketing, digital PR, digital marketing, B2B sales, stats and trends, demand generation, Knowledge Base, web strategy
Just as technology continuously evolves, so does digital marketing for technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how...
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