B2B Insights

B2B Marketing Insights

digital marketing

Content Marketing Metrics Every Marketing Leader Needs to Understand

By Bertie Taylor, Senior Content Specialist Data is one of the key pillars of every effective content marketing strategy. Without tracking key metrics and analyzing campaign performance, identifying successes and areas for improvement will be difficult. However, not all content data points carry...

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B2B sales

How Does GDPR Affect B2B Sales?

By Ava Champion, Content Specialist On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Since then, all businesses that collect or process the data of EU citizens have had to comply with its requirements.  Due to its restrictions, GDPR is something every B2B sales and...

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Lead Generation

B2B Marketing Trends and Tactics for 2023

By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator, marketing has moved from a creative, brand-focused cost...

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[Comprehensive Guide] 15 Questions To Ask To Choose the Right B2B Content Marketing Agency for Your Business

By Jenny Goldade, Content Specialist All content marketing agencies are not creating equal. To get better insight into an agency's process, B2B companies must ask detective-like questions to better understand the agency's content marketing strategy and decide if they're the right fit for the...

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Lead Generation

How to Sell B2B Products Without Cold-Calling

Who hasn’t been on the receiving end of an unsolicited sales call? We all get them, and usually, we don’t want them. It can seem intrusive, distracting, and even awkward for recipients who aren't in a position to make a decision. The fact is, 90% of top-level B2B decision-makers say they don’t even...

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content marketing

When Should a Brand Invest in Outside B2B Lead Generation Services?

By Matt Pilon, Content Specialist From a small bootstrapped startup to a large B2B organization, marketing and selling products and services to business buyers can bring many challenges. B2B lead generation is a strategy that drives ideal customers to a company's products and services using paid...

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Knowledge Base

Ironpaper's 2023 Industry Hiring and Employee Retention Predictions

2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while businesses that emphasized employee wellbeing found...

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social media marketing

LinkedIn's B2Believe 2022 Event Takeaways

At this year's B2Believe event, LinkedIn focused on empowering B2B advertisers to be more creative, stand out amongst their competitors, and help their buyers understand their value proposition. Ironpaper Growth Specialist Daniel Traicoff attended the event virtually and summarized his takeaways on...

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Lead Generation

Ironpaper's 2023 Digital Privacy Predictions

The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio, Growth Manager; Sarah Ceilinksi, Market Insights &...

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content marketing

Get the Most From an Investment in B2B Content Marketing Services

By Jenny Goldade, Content Specialist Choosing a marketing agency for B2B content marketing services is the first step. B2B businesses must follow a few best practices to get the most from their investment. Ultimately, they should ensure the content team understands their goals and how to solve...

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Join our latest B2B 
market research study.

With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

Trends & Takeaways

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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