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B2B Insights

A collection of articles, insights, provocations and trends on the latest in
B2B digital marketing

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Is Blogging Good for Your Organization?

One of the most common pieces of content marketing advice given to businesses is to commit to consistent blogging - and for a good reason. It's an essential marketing activity for building awareness...

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Is Your Sales and Marketing Tech Stack Weighing You Down?

By Matt Pilon, Content Specialist Sales and marketing software has become table stakes for B2B companies, big and small, over the past two decades. Today, 85% of B2B marketers use a customer...

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A Closet of Visuals: What is a Mood Board?

By Shawn Smajstrla, Content Specialist Mood boards have a long tradition in interior decoration, photography, and wedding planning, but their utility has carried into the digital design space. This...

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How to Create a Great Thank You Email after a Webinar

By Ross Lancaster, Content Specialist B2B professionals who once relied on in-person sales and marketing were forced to go fully digital for long periods when the COVID-19 pandemic took hold in early...

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Are Trade Shows the Ultimate Marketing and Sales Tool? No, They’re Just One Piece of the Puzzle

By Ross Lancaster, Content Specialist In B2B sales and marketing, trade shows have long been considered an ideal way to generate new leads and gain new business. Trade shows, regardless of industry...

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What is a Good Marketing Research Process?

By Nicky Cappella, Content Specialist What is a marketing research process? The information-gathering, strategy, and planning phase before a marketing campaign is implemented is known as the...

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5 Focus Areas to Maintain B2B Marketing Success

By Omar Sofradzija, Senior Content Specialist.  Life is change. So is marketing. It almost goes without saying that evolution is key to any successful B2B organization. But that can mean endless...

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Key Skills for a B2B Marketing Career

Skilled B2B marketers are in high demand, but the critical skills needed to perform as a competitive marketer change continuously. A study by Monster found that 82% of global respondents planned to...

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B2B Sales Middle of the Funnel Content Checklist

B2B companies use terms such as "sales funnel," "buyer's journey," or "buyer's lifecycle" to discuss how a potential client goes from a prospect (or someone who knows nothing about the B2B company)...

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Marketers should make content interesting not sales focused

Content marketing is an efficient method for businesses to engage new prospects, nurture leads, and upsell clients.  To create effective content, your business must speak directly to a buyer's needs...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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