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WEBSITE CASE STUDY

How Buyer-Centric Messaging & Strategic Design Skyrocketed Rectangle Health’s Web KPIs

Rectangle Health faced a common but detrimental issue among B2B companies - an underperforming website. 

Despite two decades of success, Rectangle Health's digital footprint was faltering. Their website failed to generate leads, suffered from poor information architecture, and had inconsistent branding.

Knowing a company website is vital to achieving business and revenue goals, Rectangle Health partnered with Ironpaper to build a top performing site that would propel their business forward. 

Rectangle Health Case Study

In this case study, learn how Ironpaper took an underperforming website and created a lead generation engine by improving:

  • Messaging
  • Branding
  • Information Architecture

Download our case study

14%

Increase in Engagement Time

6%

Increase in CTA Clicks Sitewide

236%

More Traffic to Demo Request Pages

Rectangle Health’s website didn’t consistently produce leads. The messaging lacked clarity, and the user experience was too confusing to be compelling.

“I am beyond excited with this end result. It is beautiful and functions incredibly well. The ease of use and functionality in Wordpress — I have never experienced a website built so great. I am really impressed and really blown away by the work you guys have done.”

Melayna Gabiou, Director of Lead Generation

 

Ready to turn your website into a lead generation engine?

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Ironpaper’s team’s mission is to solve our clients' complex growth challenges. We hire and train our team to tackle the most challenging problems in B2B marketing and sales.