Accelerate target accounts opportunities
Focusing on target accounts and ideal customers is an ideal way to grow. It's a more complex form of marketing that takes a lot of testing, insights, and alignment, but it is worth the effort.
Ironpaper is a growth agency that builds and improves ABM campaigns specifically for B2B companies. We help B2B organizations target buyers within niche industries. We design and implement ABM campaigns using targeted ads, messaging, personalization, sales enablement, and great content. Our mission is to accelerate growth and generate traction with target buyers.
LEARN MORE
Growth strategies using Account Based Marketing (ABM) leverage the power of focused campaigns, relevant communication channels, and thought leadership to engage high-value accounts effectively.
ABM campaigns use a highly personalized approach, presenting tailored content and messaging that speaks directly to the specific needs and challenges of each targeted account. This strategy's effectiveness is due to the deep understanding gained through research into these accounts' unique business environments and pain points. Through targeted communication efforts, ABM campaigns capture attention, drive engagement, build relationships, and ultimately increase conversions.
Account-based marketing is particularly effective in industries with long sales cycles. Within such sectors, the purchasing process often involves multiple stakeholders, each with unique needs, concerns, and areas of responsibility.
An ABM strategy facilitates a comprehensive approach to address these needs by developing customized marketing initiatives for each key decision-maker, thus reducing the length of the sales cycle and improving the chances of conversion.
In ABM, understanding and addressing the pain points of your target accounts is crucial. By tailoring your marketing content and strategies to directly address these issues, you demonstrate a deep understanding of the account's situation and position your business as a viable solution. This personal touch can differentiate your business from competitors and build stronger, more meaningful relationships with your target accounts.
Data strategies
Powerful storytelling
Iteration based on buyer insights
Focusing on target accounts and ideal customers is an ideal way to grow. It's a more complex form of marketing that takes a lot of testing, insights, and alignment, but it is worth the effort.
Strategy and execution should never be at odds. Ironpaper isn't just an executor of ABM campaigns, we continually design and test the underlying strategy, which includes buyer targeting, messaging, the account activation plan, marketing-to-sales relationship, and the accelerators.
ABM campaign playbook guides:
Account-based marketing needs to accelerate buyer acquisition, education, and engagement. Engagement and stakeholder conversion with key accounts is a critical pressure point for ABM.
Successful Account-Based Marketing (ABM) campaigns are those that effectively address the needs of target buyers and provide educational value throughout the marketing-to-sales journey. These campaigns go beyond just engaging with one stakeholder; they aim to involve multiple stakeholders from target accounts. Achieving this involves leveraging thought leadership, delivering relevant messaging, and offering helpful insights to create a holistic and impactful ABM experience.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
