ABM campaigns

Account-based marketing campaigns

Ironpaper is a growth agency that builds and improves ABM campaigns specifically for B2B companies. We help B2B organizations target buyers within niche industries. We design and implement ABM campaigns using targeted ads, messaging, personalization, sales enablement, and great content. Our mission is to accelerate growth and generate traction with target buyers. 

  • Account engagement
  • Qualified leads generated monthly
  • Sales nurturing
  • Account penetration
abm b2b engagement journey


Request A Proposal

B2B growth with ABM

Growth strategies using Account Based Marketing (ABM) leverage the power of focused campaigns, relevant communication channels, and thought leadership to engage high-value accounts effectively.

ABM campaigns use a highly personalized approach, presenting tailored content and messaging that speaks directly to the specific needs and challenges of each targeted account. This strategy's effectiveness is due to the deep understanding gained through research into these accounts' unique business environments and pain points. Through targeted communication efforts, ABM campaigns capture attention, drive engagement, build relationships, and ultimately increase conversions.

ABM pain points Ironpaper

ABM campaigns must focus on buyer needs and motivations

Account-based marketing is particularly effective in industries with long sales cycles. Within such sectors, the purchasing process often involves multiple stakeholders, each with unique needs, concerns, and areas of responsibility.

An ABM strategy facilitates a comprehensive approach to address these needs by developing customized marketing initiatives for each key decision-maker, thus reducing the length of the sales cycle and improving the chances of conversion.

Insights power successful ABM campaigns

In ABM, understanding and addressing the pain points of your target accounts is crucial. By tailoring your marketing content and strategies to directly address these issues, you demonstrate a deep understanding of the account's situation and position your business as a viable solution. This personal touch can differentiate your business from competitors and build stronger, more meaningful relationships with your target accounts.


Data strategies


Powerful storytelling


Iteration based on buyer insights


Accelerate target accounts opportunities

Focusing on target accounts and ideal customers is an ideal way to grow. It's a more complex form of marketing that takes a lot of testing, insights, and alignment, but it is worth the effort.

qualified lead generation graph

Strategy & execution. Evolving the ABM playbook.

Strategy and execution should never be at odds. Ironpaper isn't just an executor of ABM campaigns, we continually design and test the underlying strategy, which includes buyer targeting, messaging, the account activation plan, marketing-to-sales relationship, and the accelerators.

ABM campaign playbook guides:

  • Continual testing and optimization
  • Roadmap for action
  • Conversion and engagement strategy
  • Goals and priorities
  • Themes, topics, and relevancy
ABM strategy - tracking engagement

We help B2B companies improve marketing performance, opportunity nurturing, ROI attribution, and pipeline acceleration using account-based marketing (ABM).

ABM, accelerated

Account-based marketing needs to accelerate buyer acquisition, education, and engagement. Engagement and stakeholder conversion with key accounts is a critical pressure point for ABM.

  • Account-based marketing
  • B2B marketing
  • Account-based campaigns
  • Demand generation to support ABM efforts
  • Account-based marketing strategy
  • Research and market analysis
  • Lead generation for target accounts
  • Thought leadership
  • Content and message
  • Inbound & SEO aligns with ABM
  • Websites to support ABM
  • Sales enablement & alignment

Targeted account acquisition and nurturing

  • Successful ABM focuses on both acquisition and nurturing
  • We help companies with longer sales cycles improve their buyer journeys by building relevance for target accounts
  • Content, targeted ads, analytics, lead intelligence, and sales enablement all play a role

What makes a successful ABM campaign?

Successful Account-Based Marketing (ABM) campaigns are those that effectively address the needs of target buyers and provide educational value throughout the marketing-to-sales journey. These campaigns go beyond just engaging with one stakeholder; they aim to involve multiple stakeholders from target accounts. Achieving this involves leveraging thought leadership, delivering relevant messaging, and offering helpful insights to create a holistic and impactful ABM experience.

ABM campaign agency

Ironpaper is a B2B agency that specializes in building, launching, and enhancing ABM campaigns. Our mission is to assist companies in attracting their ideal buyers by offering comprehensive education, inspiration, and engagement experiences throughout the entire buyer's journey. We bring a wide range of integrated capabilities to the table, all aimed at accelerating growth and driving success for our clients.

Successful Account-Based Marketing (ABM) hinges on a few key components:

  1. Account Identification and Selection: The initial phase involves identifying and choosing the high-value accounts that will be the focus of the personalized marketing efforts.
  2. Custom Content Creation: This involves crafting personalized, relevant content aimed at addressing the unique needs and challenges of each targeted account. By delivering value through thought leadership, how-to guides, case studies, webinars, and other tailored content, we can captivate the interest of these accounts and foster deeper engagement.
  3. Targeted Messaging: A critical element of ABM is the delivery of targeted, meaningful messages. At Ironpaper, we ensure that every communication is carefully tailored to resonate with the account's pain points and objectives, demonstrating our understanding and commitment to their success.
  4. Clear Value Proposition: Our ABM strategy's cornerstone is a clear and compelling value proposition. We articulate the unique benefits and advantages that our clients' products or services offer to their target accounts. Our value proposition is designed to underscore the potential ROI and business impact, positioning our clients as the preferred solution in their market.
  5. Strategy Formulation and Content Creation: This is where the ABM strategies are designed and content is created to specifically address the pain points and needs of the targeted accounts.
  6. Multi-Channel Campaign Management: This involves the actual execution and management of ABM campaigns, with timely delivery of the right content to the appropriate accounts.
  7. Data Analysis and Reporting: Utilization of advanced analytical tools for insightful reports and performance analysis helps shape future strategies, ensuring optimal returns on investment.
  8. Sales and Marketing Alignment: Ensuring that the sales and marketing teams are in sync maximizes the efficiency of the ABM strategy.
  9. Intelligent and data-backed execution: Continuous testing, iteration, and refinement of strategies as business needs evolve is crucial to uphold successful ABM practices.

By combining these key elements, we create an ABM strategy that not only captures the attention of high-value accounts but also instills confidence in our clients' ability to deliver the solutions these accounts need. Our goal is to build strong relationships, drive meaningful engagement, and ultimately, contribute to our clients' business growth.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin