Marketing
for IT companies

Marketing and lead generation for IT companies

We help IT companies improve their marketing to generate qualified leads and sales opportunities.  We take action quickly to capitalize on low-hanging fruit while building a solid foundation for marketing and growth.

We can act as a standalone marketing department or supplement and support in-house marketing teams. Our goal is to transform how IT companies go-to-market and grow their business.

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B2B marketing services - ABM, content, campaigns, demand generation, and sales content

B2B marketing for IT, security, cloud/SaaS, and tech companies.

Rapid change is a constant in the high-tech space and with information technology. Companies and their clients are struggling to evolve their communications and attract the right customers as the needs, concerns, and interests evolve. We help IT, software, SaaS, and tech companies build a brand presence, attract the right leads, and convert them into buyers.

We specialize in marketing for IT companies. 

We build growth engines for IT companies. We accelerate results, educate buyers, and improve conversion rates. Our work helps prospective IT buyers understand our client's value proposition. 

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Demand generation

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Marketing and sales alignment

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Messaging & positioning strategy

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Account-based marketing

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Content for IT companies

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Lead generation & digital campaigns

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Many IT companies are not differentiated in the market.

Content that differentiates, nurtures, and converts ideal IT buyers.

We create content that helps build meaningful relationships and demonstrates thought leadership. We create content for telecom companies, IoT, and high tech--helping to drive brand visibility.

Content examples relevant to IT marketing

Differentiate your organization in a crowded marketplace

The information technology marketplace is crowded. Buyer needs evolve over time. Market forces change the conditions for IT company selection. Numerous factors motivate buyers. 

Ironpaper helps IT companies articulate a clear value proposition throughout the buying process. We differentiate our clients. We position our clients as leaders in their industry. 

team ironpaper collaboration on a marketing strategy

Many IT buyers struggle to understand the value, differences, and offerings of potential IT vendors.

team marketing strategy

Ironpaper builds a solid marketing foundation and accelerates results. 

We are obsessed with improving measurable business results for IT & technology companies. We help with strategy, execution, and optimization. 

We connect the dots between marketing and sales. We continuously measure the effectiveness of our work.

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Should IT companies invest in marketing?

Many IT companies underfund or do not invest in marketing because they take an entirely product-sales approach. Yet, we see these same companies underperform in the marketplace. We see many IT  companies struggling with growth, and we are obsessed with helping them.

IT companies need to invest in mature marketing and marketing-to-sales alignment. 

Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete.

B2B marketing statistics

Marketing for IT companies


IT marketing agency

Ironpaper is a growth marketing agency that specializes in B2B technology. We help IT companies improve their marketing, marketing to sales alignment, and increase qualified lead generation to drive growth. We specialize in marketing for traditional IT, emerging IT, software/SaaS, IT products, data centers, cloud, and data companies. We provide both marketing strategy and execution. We can support existing marketing teams or act as a service marketing department for organizations.

Marketing must drive qualified leads and opportunities for IT companies

Our work is designed to help our clients achieve growth and business outcomes, so we focus on core metrics to help us succeed. We use content marketing, demand generation, ABM, lead and sales nurturing, and sales enablement. Since we specialize in technology, we know how to utilize the proper marketing and sales efforts to attract, convert, and qualify leads and nurture them throughout the buyer's journey.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

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