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ABM Agency

An ABM Agency for B2B Companies with a long sales cycle in a highly competitive market.

Grow revenue by focusing on ideal accounts and target customers.

B2B companies face longer sales cycles that demand increased stakeholder buy-in. To win deals, marketing and sales teams must align on a targeted strategy that resonates with key stakeholders.

Ironpaper is a B2B account-based marketing (ABM) agency. We help B2B companies implement proven ABM strategies to fuel sales pipelines with high-value leads. Our marketing specialists focus on tangible outcomes that support your business growth, including:

  • Target accounts engaged (by channel, campaign, and persona)
  • Qualified leads generated or nurtured monthly
  • Conversion rates for target prospects per channel and campaign
  • Opportunities generated or nurtured

b2b-content-decision-groups

 

Explore ABM Services

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ABM Agency

An ABM Agency for B2B Companies with a long sales cycle in a highly competitive market.

Grow revenue by focusing on ideal accounts and target customers.

B2B companies face longer sales cycles that demand increased stakeholder buy-in. To win deals, marketing and sales teams must align on a targeted strategy that resonates with key stakeholders.

Ironpaper is a B2B account-based marketing (ABM) agency. We help B2B companies implement proven ABM strategies to fuel sales pipelines with high-value leads. Our marketing specialists focus on tangible outcomes that support your business growth, including:

  • Target accounts engaged (by channel, campaign, and persona)
  • Qualified leads generated or nurtured monthly
  • Conversion rates for target prospects per channel and campaign
  • Opportunities generated or nurtured

b2b-content-decision-groups

 

ABM regional targeting

Less Guesswork. More Pipeline.

What is Account-Based Marketing (ABM)?

Account-Based Marketing (ABM) focuses marketing efforts on a limited number of high-value targets. Successful ABM holds the potential to improve a company’s positioning, messaging, and relationships with ideal customers.

In long sales cycles or high-consideration environments, most marketing efforts fall flat because they lack context. ABM succeeds by shifting from a broad funnel to a targeted approach that builds consensus across decision-makers, nurtures intent signals, and drives higher conversion efficiency.

The ABM Process

Less guesswork. More pipeline.

ABM isn’t just a tactic. It’s a system for growth. Ironpaper works with clients to target high-fit accounts, test messaging, and build campaigns that drive engagement across long sales cycles.

ABM Process
ABM Reporting and Intelligence

Know what works. Improve what doesn’t.

ABM fails when it’s disconnected from results. Ironpaper’s account-based marketing analytics give you real-time visibility into what themes, messages, and accounts are moving the needle. We help B2B teams stop guessing and start improving. 

Iterative testing phase 1 Iterative testing phase 2 Iterative testing phase 3 Iterative testing phase 3 Iteration phases
Measure Account-Based Engagement
Understand which accounts are warming, stalling, or ready for outreach.
Track Key ABM Metrics
Monitor engagement across high-priority accounts and tie activity to pipeline movement.
Optimize ABM Campaigns in Real Time
Use performance data to refine targeting, messaging, and sales follow-up.
Align Sales and Marketing
Break silos using centralized intelligence from CRM data.
Drive Pipeline with ABM Intelligence
Make data-backed decisions that accelerate growth and reduce waste.

Without the right insights, ABM becomes guesswork. Ironpaper’s reporting shows what works, why it works, and how to do it better.

Ironpaper Growth Strategy Team Meeting-47

Why ironpaper?

Unlock Target Accounts With ABM

Ironpaper's ABM practice effectively unlocks target accounts for our clients. We take a holistic approach, starting with a deep understanding of your target accounts' business environment, needs, and challenges. This insight guides us in creating relevant communication strategies that drive engagement and build relationships.

By aligning sales and marketing efforts, we ensure a unified approach to account management and engagement. Our data analytics capabilities enable us to monitor and adjust tactics based on account behavior and feedback. With ongoing consultation and support, we continually refine our strategies to keep them relevant and effective, ensuring your target accounts remain engaged and responsive. Through these efforts, we help you unlock the full potential of your target accounts and maximize your return on investment.

Our Account-Based Marketing services include:

Strategy & Planning
Target account strategy
Ideal customer profile (ICP) development
ABM positioning and messaging
ABM content planning
Multi-channel ABM strategy
Account segmentation
Sales and marketing alignment
Analytics, reporting, and analysis
Engagement & Campaign Execution
ABM campaigns (1:1, 1:few, 1:many)
Account targeting campaigns
ABM for email, LinkedIn, ads, web
ABM nurture campaigns
Sales support and enablement
CRM and marketing automation strategy
Analytics & Reporting
ABM analytics and reporting
Message testing and optimization
Attribution and performance tracking
Lead progression and opportunity intelligence
Webinars for ABM

Using Webinars for ABM

Webinars can be a powerful tool to supercharge your Account Based Marketing (ABM) efforts. They offer an interactive platform that allows businesses to engage with their target accounts in a meaningful, personalized manner. Webinars can be used to showcase your products or services, provide educational content, and address the specific needs and pain points of your target accounts. This tailored approach can significantly enhance engagement and conversion rates.

A successful ABM webinar strategy involves careful planning, execution, and follow-up. Identify relevant topics based on ABM research, create engaging content, and encourage interaction during the webinar. Follow up with a well-planned strategy, such as sharing the recording, providing additional resources, or scheduling a follow-up call. Webinars personalize marketing efforts, strengthen relationships, and drive higher conversions and ROI.

ABM in action

Turning Buyer Insight into Pipeline Growth


What we delivered:

300M+

Press impressions converted into targeted demand

72

New qualified leads generated

3

Key decision-makers engaged from top accounts

Ambi Robotics Lead Generation

What Made it Work

Ironpaper helped AMBI Robotics shift from feature-focused campaigns to buyer-relevant messaging. We targeted 30 high-value logistics companies and focused on real challenges that slow robotics adoption. With full-funnel content and nurturing built around engineering priorities and sales timing, AMBI turned early engagement into late-stage traction.

 

Read the Case Study

Not sure where ABM is stalling? We can help.

Most ABM programs hit a wall. We help you find the breakdowns, fill the gaps, and get moving again. Let’s turn your ABM into a real growth driver.
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FAQs

ABM That Actually Works: What to Know First

What is account-based marketing?
Account-based marketing (ABM) is a B2B strategy that targets specific high-value accounts with personalized marketing and sales efforts. Instead of casting a wide net, ABM aligns teams to focus on engaging the right companies with relevant messaging and content.
How does ABM work?
ABM works by aligning marketing and sales to focus on shared target accounts. Teams deliver coordinated campaigns tailored to specific buyers, using personalized content and strategic outreach to move accounts through the sales pipeline.
What is an ABM campaign?

An ABM campaign is a series of tailored marketing and sales activities focused on engaging specific target accounts. Campaigns are personalized based on the account’s needs, role, stage in the buying journey, and industry.

Common ABM campaign formats include:
  • LinkedIn outreach and ads
  • Personalized email sequences
  • Industry-specific landing pages
  • Executive events and webinars
  • Role-based content offers
What are the main steps to account-based marketing?

ABM typically includes five core steps:

  • Identify and prioritize target accounts
  • Align sales and marketing teams
  • Build personalized messaging and content
  • Launch targeted campaigns across key channels
  • Measure account engagement and pipeline influence
What is ABM strategy?
An ABM strategy is the overarching plan for identifying, engaging, and converting target accounts. It combines segmentation, intent data, content planning, and collaboration between marketing and sales to drive pipeline from named accounts.
How to build an ABM strategy?

To build an effective ABM strategy:

  1. Define your ideal customer profile (ICP)
  2. Choose and tier your target accounts
  3. Collaborate with sales on goals and messaging
  4. Create personalized content streams
  5. Launch campaigns with clear triggers and timing
  6. Measure engagement and adapt over time
How to measure account-based marketing?

ABM is measured using account-centric KPIs, not just lead volume.

Key ABM performance metrics include:

  • Target account engagement (sessions, content views, email clicks)
  • Meetings booked or sales progression
  • Influenced pipeline and revenue
  • Message performance by persona or channel
  • Sales cycle velocity per account tier

Related Pages

Account-based Marketing

ABM Content Marketing

ABM Content

Account-based Marketing Strategy

ABM Campaigns

ABM Content Strategy

ABM Strategy

ABM for Enterprises

ABM for SaaS

ABM for Energy Companies

B2B Insights

IRONPAPER RESEARCH

Only 8.2% of B2B Leaders Feel They Have Very Effective Messaging

See how your company stacks up in Ironpaper’s latest research report