B2B Glossary

Graphic of a cold email


What is a Cold Email?

Cold emails are emails sent to contacts with whom the sender has no connection. The method to obtaining this contact information is typically purchasing a list of emails. In a business context, marketers or salespeople typically send cold emails promoting offers, incentives, or information to a purchased list of contacts in the hope that some will become qualified leads for their product or service.

Cold email is part of cold prospecting or reaching out to a contact unaware of the company’s product or service through social media, phone, email, texting, or any other platform.

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