testing intelligence hub

Start with our editorial picks, a series, a challenge, or a market.

Explore by challenge

What are you trying to solve?

Six bodies of intelligence, each built around a problem we see repeatedly in complex B2B growth. Every pathway is already populated by the recent library.

From our experts

The people behind the thinking

Regan Venezia

Senior Director of Marketing

AI didn't change B2B buying. Skepticism did.

Writes the 2026 Outlook series and the library's AI-and-discovery work.

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Jonathan Franchell

Founder, CEO & President

Stand out when everyone sounds the same.

Brand differentiation, buyer indecision, and ABM discipline.

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Arielle Hurst

Senior Client Strategy Director

92% of B2B messaging fails to drive results.

Original research on messaging effectiveness and product-message trust.

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Also publishing

Jenny Strebel Content Specialist

Sam Sexton Senior Content Specialist

Jessica Phillips Senior Marketing Director

Ryan Geiger Senior Director, Creative Services

Tyler Erel Account Director

Does B2B marketing have a lead generation or leadership problem?

Jessica Phillips • September 4, 2026

A candid conversation on whether stalled pipeline is a demand problem or a leadership one.

WATCH THE CONVERSATION

LISTING ON BOTTOM 8 of em