Sam Sexton's Hot Take
Sam graduated from Reed College in 2015 and has worked in B2B and B2C content marketing ever since, writing for industries like real estate, cybersecurity, and SaaS platforms, among others. At Ironpaper, he oversees content research and development for his clients, providing guidance on creating effective content strategies, industry news, and content that delights and informs various audiences.
Sam enjoys reading; he’s currently working his way through Romance of the Three Kingdoms, The Expanse series, and Terry Pratchett’s Discworld series. So far, his favorite characters from each are Cao Cao, Chrisjen Avasarala, and Corporal Vimes, respectively.
High-performing teams do not treat demand generation as just another campaign function. They treat it as a system that supports how complex buying groups evaluate change. Organizations that consistently generate pipeline design their systems around...