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Meet our team

The People Behind Ironpaper

Ironpaper is a team of strategists, growth marketers, writers, designers, developers, analysts, and operators who help complex B2B companies create meaningful growth.

100%

US-based, full time team

8-12

Average years of B2B experience

2.6x

Team tenure vs agency norm

50-60

Ironpaper team members

We bring different disciplines and perspectives to the same table because the strongest work rarely comes from one specialty working alone.

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Culture Code

Our culture shapes how we treat one another, how we work with clients, and what we expect from the work itself.

We aim to be kind, bold, curious, and committed to growth for our clients, our team, and the ideas that can move industries forward.

Connect strategy and execution

Turn buyer understanding into meaningful growth

Effective B2B marketing starts with a clear understanding of the people you want to reach. Aligning messaging, content, and campaigns around their needs creates a more useful experience at every stage of the buying journey.

Kindness comes first and is the core of our culture

We learn and share data and finding to improve our work and performance

We act with boldness and clarity internally and with our partners

We paid understanding with action to drive real growth for B2B companies

Kindness comes first.

We hire kind people and lead with empathy and respect. Strong relationships, inside the company and with clients, are built through trust, openness, and genuine care.

We learn and share.

Ironpaper is a learning culture. We are expected to be both students and teachers — questioning, improving, experimenting, and sharing what we learn with others.

We act with boldness and clarity.

We challenge assumptions, think critically, and strive for better outcomes. We also communicate openly, early, and with enough context for people to make good decisions.

We pair understanding with action.

Deep understanding matters, but it is incomplete without action. We work to understand buyers, markets, and business problems, then act with urgency and intention so that learning leads to progress.

Teams that create value, not busywork.

Business value is our measure. We choose quality over volume and insight over noise. Every project, recommendation, and client relationship should move something meaningful forward.

Leadership

We set objective lead quality definitions and create a governance system for lead generation. We improve lead management systems and develop a feedback loop to continuously improve qualified lead acquisition rates over time.

Jonathan Franchell Jonathan Franchell's LinkedIn profile.

Founder, CEO & President

Jonathan loves helping remarkable companies grow. It's a passion. He also loves building systems and practices that help the Ironpaper team grow, develop their passions, and make work purpose-driven.

A graduate of the Cooper Union, Jonathan likes to apply his alma mater's founding principles - to create a union of science and of art. "I founded Ironpaper in 2003 with these sort of unions in mind, whether between design and technology, marketing and sales, or between our clients and ourselves."

Erin Baggs Geoghegan Erin Baggs Geoghegan's LinkedIn profile.

Vice President

Erin brings more than 20 years of experience helping service-based and B2B organizations build stronger operations, teams, and financial foundations. Before joining Ironpaper, she co-founded a design agency and led operations and client services across a group of marketing and communications firms.

Today, Erin leads Ironpaper’s operations and works closely with leadership on growth, profitability, and long-term decisions. Her experience as both a founder and operator shapes a practical approach to scaling teams, managing risk, and turning ambitious plans into accountable execution.

Ian Smith Ian Smith's LinkedIn profile.

Vice President

Ian Smith, Vice President, is focused on driving sustainable growth, strengthening business health, and developing high-performing teams. He works closely with enterprise clients to deliver strategic, measurable outcomes while building systems that scale. With a strong belief in professional development, Ian is passionate about helping people and organizations reach their full potential. Outside of work, he enjoys staying active outdoors through swimming, golf, and cycling.

Built around the problem, not the department.

Ironpaper brings teams together around shared client problems, not isolated functions. Strategy, growth, content, design, web, operations, and account leadership work from the same context and share responsibility for the outcome.

We value specialists with deep expertise, hybrids who connect ideas across functions, and people who bring both creative and analytical thinking. The strongest work happens where those perspectives meet.

Strategy

Clarify the business problem, buyer context, and priorities that should guide the work.

Regan Venezia

Senior Director of Marketing

Arielle Hurst

Senior Client Strategy Director

Arielle Ru

Marketing Director

Jessica Phillips

Senior Marketing Director

Devin Aiken

Marketing Director

Spencer Flynn

Account Director

Tyler Erel

Account Director

Daniel Traicoff

Associate Director & AI Enablement Lead

Adam Sporrer

Senior Marketing Director

James Graziano

Associate Director

Siobhan Climer

Account Director

Marisa Jarae

Director of Sales

Jessalyn Wood

Account Director

Dominique Ingram

Account Director

Jacki Saxton

Associate Director

Mackenzie Jerde

Account Director

Melissa Stevens

Group Account Director

Growth

Connect campaigns, channels, technology, and performance insights to generate qualified demand.

Sioban Schmeding

Director of Growth Strategy

Maira Khawaja

Senior Digital Marketer

Lindsey Glorioso

Senior Digital Marketer

Jake Jorgenson

Senior Digital Marketer

Jason King

Growth Strategist

Josh Coon

Senior Digital Marketer

Rachel Bernard

Senior Digital Marketer

Stephanie Gu

Senior Digital Marketer

Drew Medley

Growth Strategist

Content

Clarify complex ideas and create buyer-focused materials that support marketing and sales.

Emily Ferron

Director of Content Strategy

Jon Fisco

Content Director

Omar Sofradzija

Senior Content Specialist

Elyse Storie

Senior Content Strategist

Chantel Hall

Senior Content Specialist

Tom Groff

Senior Content Specialist

Sam Sexton

Senior Content Specialist

Jenny Strebel

Content Specialist

Sylene Cortez

Content Specialist

Creative

Turn strategy and messaging into experiences that support buyers, performance and business goals.

Sara Fernandes

Senior Director, Design and Development

Ryan Geiger

Senior Director, Creative Services

Atul Singla

Associate Digital Director

Ruchika Dhanawat

Associate Design Director

Ian McDonough

Senior Designer

Christopher Kelley

Senior Web Developer

Caitlin Granberry

Senior Designer

Abby Dodson

Designer

Operations

Strengthens the internal systems, processes, and support that help Ironpaper’s teams.

Yuya Motohashi

Finance Director

Trisha May

Senior HR Generalist

Tyler Anderson

IT & Operations Manager

Learning is part of the work.

Ironpaper team members keep building their expertise, sharing what they know, and learning from work in progress. Development happens through mentorship, workshops, experimentation, and collaboration across disciplines.

That culture of continuous learning helps employees expand their skills while diving into current trends with clients as markets, technology, and buyer expectations change.

Work with our team

Ironpaper brings together people who care about doing thoughtful work, solving difficult problems, and continuing to grow in their craft. If you want to work with our team as a client or team member, reach out.

Call us: 212-993-7809

B2B Insights

IRONPAPER RESEARCH

Only 8.2% of B2B Leaders Feel They Have Very Effective Messaging

See how your company stacks up in Ironpaper’s latest research report