Market research report: B2B Leaders Reveal Messaging Challenges

Ironpaper's survey of 159 B2B leaders explores messaging effectiveness and reaching customers online and offline.

As the world adjusts to changes brought on by the pandemic and some in-person events return, a hybrid sales funnel has taken shape, blending in-person and digital tactics. 

Screen Shot 2022-07-18 at 4.47.25 PM

This research report delves into messaging in the marketing and sales process:

How effective current messaging is at converting leads in the funnel.

→  Actions taken once a qualified lead converts.

→  Measurement of marketing and sales tactics.

B2B companies have increased investment in the digital customer journey to drive growth, replacing traditional in-person growth initiatives.

Take part in our next study to access the research report

30% of marketers said speaking to buyer’s pain points is the most important part of marketing and sales messaging. 

(Ironpaper, 2022)

Screen Shot 2022-07-06 at 8

This survey uncovered key challenges B2B leaders face in marketing and sales campaigns

B2B organizations are struggling to adapt to a volatile marketplace in order to grow. Ironpaper's survey of 159 B2B decision-makers shows this group struggles with messaging and understanding the effectiveness of marketing and sales efforts. 

Methodology

Ironpaper surveyed 159 individuals between June 2021 and May 2022. All respondents have a part in business or marketing decision-making at their company.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin