Marketing Case Study - Sparks Group & Ironpaper

378

Qualified Employers Generated

3660

Increase in Search Ranking Positions Since 2018

28%

of Employers First Converted on Gated Content

THE CHALLENGE

Helping IT Recruitment grow

Recruiting can be a tough business because companies have to generate two groups of leads: employers and applicants.

While Sparks Group was working on their applicant goals internally, generating new employers was a bigger challenge. That’s why Ironpaper doubled down on conversion rate optimization strategies that would pull more qualified companies into the sales pipeline, while laying the foundation for an organic growth strategy that would expand their reach.

We move fast to accelerate qualified lead acquisition, while, at the same time, improving the marketing foundation of our clients. Then we set monthly lead acquisition goals, build marketing assets, and create a data-based strategy.

OUR B2B SERVICES

Content Strategy
Sales Development
Website Conversion
Lead Generation

DATA-DRIVEN INSIGHTS & ACTIONS

Recruiting is tough because marketing must attract employers and applicants.

To scale up efforts on both sides, Ironpaper:

Created a unique, keyword-driven content strategy for each group
Developed sales enablement tools like email templates and video scripts to help reps close deals
Added website conversion points to increase lead generation
Created premium content using themes and topics that resonate with ideal customers

"Prior to engaging with Ironpaper, we had worked with several digital marketing consultants and experienced limited degrees of success. That all changed about a year ago when we began working with Ironpaper.

- Shawn Connelly, Marketing Manager | Sparks Group

"From the outset, our executives were impressed with Ironpaper’s approach to understanding our company and industry and responding with customized solutions that would help us achieve our growth goals.

Their team of strategists, account managers, content specialists, designers, and developers have become an invaluable resource for us and assist us with functions such as website development, content creation, HubSpot workflows, and paid media."

- Shawn Connelly, Marketing Manager | Sparks Group

How our methodology applies to our design approach

Communicate your value proposition and inspire buyers throughout their decision process.

Ironpaper B2B buyer's journey - content, marketing, websites, and sales.

We created content offers to showcase our research findings. We created content to demonstrate our client's thought leadership.

Through innovation and invention, our software individualizes work routines, consolidates workflows, and streamlines management controls to improve accountability, transparency, and eliminate costly and redundant manual processes.

We are now finishing up our first year with Ironpaper and are very satisfied with the results. We've achieved double-digit growth in overall traffic, significant increases in the number of qualified leads, and much more! We look forward to continuing to partner with Ironpaper in 2019 and beyond!"

- Shawn Connelly, Marketing Manager | Sparks Group

B2B Content Marketing Strategy

We create content that speaks directly to buyer needs and differentiates our clients in the market.

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Goddard Techologies

LIFE SCIENCES | TECHNOLOGY

Shell Catalyst& Technologies

ABM CAMPAIGN

Ready to start your growth?

GET IN TOUCH

Ironpaper was founded in 2003 with these sort of unions in mind, whether between design and technology or between our clients and ourselves.

Call us: 212-993-7809

We're hiring!

Qualified Employers
Generated for IT Recruiting

THE CHALLENGE

Helping IT Recruitment grow

Recruiting can be a tough business because companies have to generate two groups of leads: employers and applicants.

DATA-DRIVEN INSIGHTS & ACTIONS

Recruiting is tough because marketing must attract employers and applicants.

To scale up efforts on both sides, Ironpaper:

"From the outset, our executives were impressed with Ironpaper’s approach to understanding our company and industry and responding with customized solutions that would help us achieve our growth goals.

Their team of strategists, account managers, content specialists, designers, and developers have become an invaluable resource for us and assist us with functions such as website development, content creation, HubSpot workflows, and paid media."

How our methodology applies to our design approach

We created content offers to showcase our research findings. We created content to demonstrate our client's thought leadership.

B2B Content Marketing Strategy

We create content that speaks directly to buyer needs and differentiates our clients in the market.

Goddard Techologies

Shell Catalyst& Technologies

Ready to start your growth?

Ironpaper - B2B Agency

We're hiring!

Qualified Employers Generated for IT Recruiting

THE CHALLENGE

Helping IT Recruitment grow

Recruiting can be a tough business because companies have to generate two groups of leads: employers and applicants.

DATA-DRIVEN INSIGHTS & ACTIONS

Recruiting is tough because marketing must attract employers and applicants.

To scale up efforts on both sides, Ironpaper:

"From the outset, our executives were impressed with Ironpaper’s approach to understanding our company and industry and responding with customized solutions that would help us achieve our growth goals.

Their team of strategists, account managers, content specialists, designers, and developers have become an invaluable resource for us and assist us with functions such as website development, content creation, HubSpot workflows, and paid media."

How our methodology applies to our design approach

We created content offers to showcase our research findings. We created content to demonstrate our client's thought leadership.

B2B Content Marketing Strategy

We create content that speaks directly to buyer needs and differentiates our clients in the market.

Goddard Techologies

Shell Catalyst& Technologies

Ready to start your growth?

Ironpaper - B2B Agency

Qualified Employers
Generated for IT Recruiting