Charlotte PPC Agency

PPC Strategy & Execution

PPC can be a powerful accelerator for initial growth

Ironpaper is a growth agency based in Charlotte. We help companies build a strong inbound pipeline for growth. PPC advertising is one tool that we use to drive and accelerate growth for our clients. When running PPC campaigns, we create strong converting landing pages, purposeful conversion incentives, ads, messaging, and the reporting infrastructure. The metrics we care about include:

  • Leads generated monthly (by channel, campaign, and persona)
  • Qualified leads generated monthly
  • Conversion rate for qualified leads per channel and campaign
  • The value of leads over time
  • Market visibility


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Drive Engagement and Accelerate Lead Generation Using PPC and SEM

PPC to accelerate growth

Lead generation tracking - analytics
Inbound Marketing Strategy and Playbooks

PPC and SEM Advertising Agency in Charlotte

Ironpaper is a growth driver for clients. We help build traction for lead generation and market awareness. We provide marketing strategy and execution that includes PPC and SEM for accelerating growth.

Our work is a hybrid of inbound marketing and account-based marketing. Our work includes content creation, strategy, website management, advertising, and conversion rate optimization.