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B2B Articles - Jun 14, 2010 9:19:16 AM

Signs Show That Facebook Like Button Can Dramatically Increase Referral Traffic

About 1,500 Typepad users have installed the Facebook Like button on their websites. Based on a report issued by Typepad, a blog platform company, the Like button has in many cases increased referral traffic to blogs by as much as 50% collectively.

The Like button was first introduced to the public at the F8 Developers Conference in April, and then released officially in early May. Shortly after the release, Typepad embedded a feature within their software which allows blog owners to easily  publish a Like button at the bottom of each blog post. This has lead to an overall 200% growth in referral traffic directly as a result of this feature release.

Background: Facebook and Google are competing for the top most visited website on the internet. With more than 400 million active users, Facebook is a vital marketing tool for many businesses and organizations.

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