Ironpaper is a B2B marketing agency obsessed with acquiring and nurturing qualified leads.
We provide strategy and execution for companies that need their investment in marketing to drive business growth. We focus on moving the needle for sales.
Marketing must have an impact. Our work focuses on true business metrics that scale over time, including conversion rates and qualified lead generation.
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Attract, convert, and nurture qualified leads into customers. Our comprehensive growth strategy improves your organization's ability to attract, convert, and close.
The results of digital marketing are measurable. Engagement, conversion, and attribution metrics are the guide rails for tracking the outcomes of marketing investments. Growing businesses need qualified leads from their marketing programs. Traffic and clicks do not sustain and grow a B2B company.
Many companies focus on metrics that do not drive revenue. The marketing world is awash in data, but sometimes data can be noisy.
Marketing must drive business gains. Instead of producing more stuff that doesn't matter, we transform marketing into a results engine. We use data to inform decisions and audit the performance of past campaigns. Our analytics program is based on how companies need to grow to achieve their vision, mission, and purpose. Some companies grow by accumulating lots of customers. Some grow through the acquisition of large enterprise customers. The metrics that guide marketing decisions must be scrutinized and aligned to larger business goals.
We focus on the metrics that matter most. The metrics we prioritize:
Leads generated monthly (by channel, campaign, and target buying group)
Qualified leads generated
The conversion rates for qualified leads per channel and campaign
Target accounts engaged and converted
Sales opportunities generated from marketing channels
Our approach to B2B digital marketing is a hybrid of demand generation and account-based marketing. Our B2B specialization allows us to stand up campaigns quickly and address buyer needs with clarity.
As a results-driven digital marketing agency, Ironpaper partners with clients to achieve business goals. We provide digital marketing solutions that are data-driven and improved continually. Our campaigns are strategically designed to convert your existing customers, attract new ones, and optimized for success.
Ironpaper uses the inbound marketing methodology to attract, convert, and close leads into customers. We utilize a range of targeted content and digital assets to measurably fill your sales funnel.
We provide marketing strategy and execution for B2B organizations. Specialization is important to us. We love to move fast in standing up digital marketing campaigns. We measure results instead of tracking superfluous data.
We bring together the following disciplines to drive growth for B2B:
By having such a pointed focus, we are able to move faster and cut through the clutter that exists in the marketing industry today.
Our specialties include B2B marketing, account-based marketing (ABM), qualified lead generation, content strategy, content creation, messaging systems, conversion rate improvements, and sales opportunity nurturing.
Our clients need both strategy and execution. Ironpaper's approach to developing a marketing playbook is to focus on what drives results, testing new concepts using business-aligned metrics, and iteration for improvement.
Conduct an audit and make recommendations
Share insights and a roadmap for action
Define a conversion strategy
Set goals and a timeline of priorities
Use data to drive future actions
We see our mission as influencing strategy while providing agile execution. Starting with our Playbook, we craft a game plan designed to drive your business goals and align the right activities.
Our marketing solutions are data-driven and strategically designed to attract new leads, convert prospects, and improve lead quality over time.
We focus on transforming marketing investments into business drivers.
We care about the impact of our work. We cut wasted processes and invest in programs that move the "business needle" using an agile-LEAN model for management. Our work combines strategy and execution with smart, data-driven insights. We audit and create an adaptive strategy.
Account-based marketing
Demand generation
Inbound
IRONPAPER RESEARCH
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