B2B Articles - Nov 27, 2010 12:10:43 AM

Web design perfection en-masse: making decisions based on evidence

A/B testing is a tool often employed by professional online marketers and web designers to perfect web pages based on performance data. These powerful tools can turn web analytics and key performance indicators into  actionable strategy for competitive websites.

Now, A/B testing will be available to common bloggers thanks to Wordpress. The Headline Split Tester WordPress plugin will give the average website owner and publisher better performance intel on their content. This new plugin will allow authors to create alternate headlines for posts and evaluate which gains better traction. The tool can be used on every post within a blog-site. It will randomly alternate the headline titles until the page views reach a specified number and then a winner will be determined.

The plugin is offered for no cost within the Wordpress Plugin Directory.

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