B2B Articles - Apr 30, 2011 6:12:50 PM

IBM launches new project & product focusing on sentiment analysis of social media

Data analysis of consumer sentiment taken from social media is a hot market, and IBM is making strides to be an innovator within this market. The company is launching a new product called Cognos Consumer Insight that helps it's clients perform sentiment analysis using unstructured social media data. The new product is built off the Cognos business intelligence technology and uses Hadoop. There are a lot of marketers and researchers that feel that text-data from Facebook and Twitter is a raw but valuable resource.

Alongside this new product, IBM is also launching a project with the Yale School of Management’s Center for Customer Insight to train students in advanced data analysis for social media, which is a growing hot skill-set for business leaders.

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