B2B Articles - Nov 28, 2011 6:19:49 PM

Cyber Monday gives eCommerce websites their own sales holiday

online salesCyber Monday is an artificial shopping holiday designed to give the eCommerce market a boost in sales similar to that of Black Friday. Last year was the first time that Cyber Monday was the largest shopping day for online sales. Cyber Monday of 2010 was extremely exciting for eCommerce websites as online sales reached 1 billion dollars (according to ComScore).

The pseudo-holiday has been great for under dog eCommerce, flash-sale websites and other online retail websites.  And, certainly, the pairing of Black Friday to be followed immediately by Cyber Monday has been a fantastic indicator of the ebb and flow of the economy at large.

If Black Friday is an economic indicator by any approximate measure, then things may truly be looking up for the US economy. Online sales this Friday soared to $816 million online, which is 26% more than last year. For instance, PayPal, an online payment processor, witnessed online payment volume going up 19 percent over the year before.

Credit: Cyber Monday was dreamed up in 2005 by Shop.org.

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