B2B Articles - Nov 10, 2011 10:00:23 PM

Mobile tablet market, get ready to rock

The tablet market has been dominated by Apple. No other company has been able to get close to the iPad's numbers.

Amazon may be able to put a scratch in Apple's armor with the new Kindle Fire. We are not talking about a sea change, but according to a new survey, the Kindle Fire could become a real contender in the mobile tablet market. The ChangeWave survey was comprised of 2,600 consumers, of which 5% of the participants revealed that they had pre-ordered the new Kindle Fire. The iPad shared a similar story when it emerged on-scene. A similar market survey showed that 4% of consumers had a high intention to buy.

The new survey also showed that many iPad buyers had delayed their as a result of the Kindle Fire release--about 26% of those surveyed.

Certainly, the fate of the iPad cannot be judged from a small survey, but the interest and intent to buy would certainly point out that Kindle Fire could stir things up in the mobile tablet market. And, Amazon's ultra-low price point of $199 may be a concern for some percentage of Apple's tablet domain.

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