B2B Articles - May 15, 2012 9:36:49 PM
According to Adobe's Digital Index Report, tablets generate four times the amount of web traffic than smartphones.
Smartphones are simply more abundant than tablets currently. By the end of the first quarter of 2012 smartphones accounted for 6.1% of website visits compared to 4.3% on tablets.
Adobe makes a bold prediction. They believe that based on the current growth rate, tablet traffic online will beat smartphone traffic within 12 months.
Now, tablets also tend to perform better for eCommerce / mCommerce as well. A survey by InMobi and Mobext discovered that 69% of tablet users make a web purchase on their device each month. Although tablets do not have the market share that smartphones do, the level to which tablet users contribute to web traffic and shop online demonstrate a need for online shops to consider tablets and a wider mobile strategy.
First-party data marketing
SEO for B2B
B2B Marketing for IoT Companies
B2B Product Marketing
B2B Software Marketing
IoT go-to-market strategy
HubSpot for ABM
Go to market strategy
Marketing for IT Companies
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.