B2B Articles - May 15, 2012 9:36:49 PM

Tablets generate more web traffic than smartphones

According to Adobe's Digital Index Report, tablets generate four times the amount of web traffic than smartphones.

Smartphones are simply more abundant than tablets currently. By the end of the first quarter of 2012 smartphones accounted for 6.1% of website visits compared to 4.3% on tablets.

Smartphone vs tablet for website traffic

Adobe makes a bold prediction. They believe that based on the current growth rate, tablet traffic online will beat smartphone traffic within 12 months.

Now, tablets also tend to perform better for eCommerce / mCommerce as well. A survey by InMobi and Mobext discovered that 69% of tablet users make a web purchase on their device each month. Although tablets do not have the market share that smartphones do, the level to which tablet users contribute to web traffic and shop online demonstrate a need for online shops to consider tablets and a wider mobile strategy.

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